Volcom Workwear is a New Arm of the Stone That Makes Perfect Sense - Stab Mag

Volcom Workwear is a New Arm of the Stone That Makes Perfect Sense

Know a tradie that rips by chance?

Words by Alistair Klinkenberg

The best non-professional (male) surfers in Australia are, almost unanimously, tradesmen.

It makes sense. If you love to surf but aren’t quite at the level to get paid full-time (and that level in Australia is sky-high, for those who’ve never visited our shores) then swinging a hammer in a coastal town is the perfect gig. Especially now, when more and more cashed-up Aussies are fleeing the city and seem to have discovered that coastal towns in Australia are, duh, quite nice (charge ’em through the nose boys!). Work for yourself, blow off a job whenever the surf’s good, start early/finish early when it’s not; it’s a premium gig for a surfy.

Anyone that’s owned any Volcom denim over the years knows that they’ve long held the formula for making garments bombproof, so adapting their 30 years of textile experience to workwear wasn’t a push. Durability was the guiding light when the heads at the Stone were putting together the first range, and the idea’s that you buy it and have it for life. The Stone have developed a signature Tough to Tear stretch canvas, which is made up of Nylon 66, the stuff they make airbags from. Anyone who’s copped one of those in the face knows that the bag splitting is the least of your worries.

For any of you wondering who the philosophical gent with the gravelly voice featured in the film is then that’s Ryan Cowell, aka Cowboy the drummer from the Goons of Doom, aka Magic Axe, the man you call whenever you need something beautiful made out of wood. The Goons have long been loosely associated with Volcom due to lifer Ozzie Wrong playing bass, and Cowboy’s the perfect subject to bridge the gap between their surf origins and fresh, hard yakka direction.

There’s been a lot of head scratching in the surf rag trade over the past decade, and more than a few false dawns, but workwear and surf makes perfect sense. Which is ground zero for anything working commercially. It’s easy to slouch in your chair and pick holes in anything and everything (not gonna lie, we got a bit lost in the last 40 seconds), but it’s hard to fault a collective coming up with a clear concept and having a crack. So, a tip of the hat to Volcom Stone – having a go since ’91.

If you throw fins and swing a hammer, get some rugged clobber here.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Stab Podcast: An Event We Passionately Debated For The Past 12 Months

Feedback from the WSL Finals, slaps of justice, and a Russian SUP parade.

Sep 17, 2021


Joyride Board Test: The LSD Hammer

Amateur surfer rides Noa Deane's prized step-up at Kirra and The Box.

Sep 17, 2021


Red Bull No Contest, Mexico: A Surfer’s Guide To Scoring Like A Local In Southern Mexico

Inside Barra de la Cruz culture with Mateus Herdy and Rio Waida.

Sep 16, 2021

Fourteen World Titles Worth Of Wisdom, Unpacked

What we learned from listening closely to Mick and Kelly during the WSL Finals.

Sep 16, 2021


Watch: Jack Robinson Wastes No Parts Of The Buffalo

Five minutes from Western Australia's finest.

Sep 16, 2021

The Connection Between Growing Up Poor And Going On To Win World Titles

“The wealthier a town gets, the fewer really good surfers you’ll find in the water.”

Sep 15, 2021

WSL Finals Review: “I Don’t Condone (Most) Crimes, But A Helicopter And A Giant Magnet Would Make For One Incredible Heist”

Lowers was an absolute shit-show yesterday. A report from the ground.

Sep 15, 2021

Filipe Toledo May Or May Not Be The Ultimate Surfer

Episode 7 is a wrap, find out who's advancing to tomorrow's finale.

Sep 15, 2021

10 Questions With S.U.R.F. Winner Jake ‘Money Making Machine’ Vincent

How did Vinny blow his 10 G’s?

Sep 15, 2021

Carissa Moore and Gabriel Medina Are Your 2021 World Champions Of Surfing

As it should be.

Sep 14, 2021

A King Amongst Medinas: Inside Gabriel’s World Title Winning 2021

How a former South Sydney demolition man helped mastermind Gabriel Medina's Title campaign.

Sep 14, 2021

2021 WSL Finals: Live Coverage And Updates

Leave the best comment, win a free surfboard.

Sep 14, 2021

The Best WSL Event You Never Heard Of

No electricity. No running water. No wifi and no pins dropped. The Namakwa Challenge was…

Sep 14, 2021

This Is What Happens When You Steal Surfboards In Portugal

"The best type of punishment for them is not by the law."

Sep 13, 2021

Where Are Wavepools Taking Us?

Spunk-riddled cesspools or gladiatorial entertainment venues that benefit surf culture?

Sep 13, 2021

Don’t Talk To Strangers 

The Misc: On nodding terms. 

Sep 12, 2021

Everything You Never Knew You Wanted To Know About Surfing In The Great Lakes

A Michigan-born surfer returns home and breaks it down.

Sep 11, 2021

Exclusive: Kelly Slater Reveals His WSL Finals Favorites

"I hope ____ takes it because he put in the work, but my gut says…

Sep 11, 2021