Volcom Workwear is a New Arm of the Stone That Makes Perfect Sense - Stab Mag

Volcom Workwear is a New Arm of the Stone That Makes Perfect Sense

Know a tradie that rips by chance?

Words by Alistair Klinkenberg

The best non-professional (male) surfers in Australia are, almost unanimously, tradesmen.

It makes sense. If you love to surf but aren’t quite at the level to get paid full-time (and that level in Australia is sky-high, for those who’ve never visited our shores) then swinging a hammer in a coastal town is the perfect gig. Especially now, when more and more cashed-up Aussies are fleeing the city and seem to have discovered that coastal towns in Australia are, duh, quite nice (charge ’em through the nose boys!). Work for yourself, blow off a job whenever the surf’s good, start early/finish early when it’s not; it’s a premium gig for a surfy.

Anyone that’s owned any Volcom denim over the years knows that they’ve long held the formula for making garments bombproof, so adapting their 30 years of textile experience to workwear wasn’t a push. Durability was the guiding light when the heads at the Stone were putting together the first range, and the idea’s that you buy it and have it for life. The Stone have developed a signature Tough to Tear stretch canvas, which is made up of Nylon 66, the stuff they make airbags from. Anyone who’s copped one of those in the face knows that the bag splitting is the least of your worries.

For any of you wondering who the philosophical gent with the gravelly voice featured in the film is then that’s Ryan Cowell, aka Cowboy the drummer from the Goons of Doom, aka Magic Axe, the man you call whenever you need something beautiful made out of wood. The Goons have long been loosely associated with Volcom due to lifer Ozzie Wrong playing bass, and Cowboy’s the perfect subject to bridge the gap between their surf origins and fresh, hard yakka direction.

There’s been a lot of head scratching in the surf rag trade over the past decade, and more than a few false dawns, but workwear and surf makes perfect sense. Which is ground zero for anything working commercially. It’s easy to slouch in your chair and pick holes in anything and everything (not gonna lie, we got a bit lost in the last 40 seconds), but it’s hard to fault a collective coming up with a clear concept and having a crack. So, a tip of the hat to Volcom Stone – having a go since ’91.

If you throw fins and swing a hammer, get some rugged clobber here.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Do The Olympics Change Your Life And Make You Rich?

An interview with 2016 BMX Gold Medalist Connor Fields.

Jun 23, 2021

John Florence And Kolohe Andino Are Surfing Again

Slater maps out qualification strategy for 2024 Olympic Games

Jun 23, 2021

Dylan Graves Explores How We Can be Better Allies To LGBTQ+ Surfers

“The only way to grow and learn is to talk about it.”

Jun 22, 2021

The Most Boring Contest Brought Forth The Most Interesting Equipment

What were surfers riding at the Ranch?

Jun 22, 2021

Surfboard Prices Will Soon Make You Tremble While Pulling Out Your Credit Card And Buying One Anyway

Yeah, it’ll outpace inflation. Here’s what we know.

Jun 22, 2021

Do Surf Brands Still Dream Big?

With more people surfing than ever, let’s contemplate the path to the stratosphere.

Jun 21, 2021

Mikey Feb Guides His Twin Pin Through Spotless Indonesian Glass

A vigorous yet poetic display of aquatic dance.

Jun 21, 2021

Filipe Toledo And Johanne Defay Win 2021 Jeep Surf Ranch Pro

The arduous construction of a moment.

Jun 20, 2021

How To Steal A Surfboard

The Misc: It’s an art.

Jun 20, 2021

What I l Learned From 23.5 Hours In Lemoore

Notes from in and around a sweaty ranch made for surfing.

Jun 20, 2021

Does The Stab In The Dark Winner Work For The Everyman?

Joyride: Testing Sharpeye's Inferno72 in a range of waves

Jun 19, 2021

Remarks On Some Big-Ish Surfing In 115 Degree Desert Heat

Day 1 at the Surf Ranch Pro.

Jun 19, 2021

Coco Ho And The Lost Art Of Footwork

A first-hand glimpse into the benefits of some extra wiggle room.

Jun 19, 2021

The New WSL Finals Format Is The Perfect Addition To The Most Chaotic Season In Modern Pro Surfing

Yes, it’s unfair—and we should all be very happy about that.

Jun 19, 2021

Stab Podcast: “There Is A Shit Load Of Hero Worship In The Surfing Community”

Jed Smith analyzes the bizarre social matrix inside of a surf town.

Jun 18, 2021

Stab’s Psychic Pick To Win The Surf Ranch Is…

Here’s what our metaphysical consultant had to say.

Jun 18, 2021

Episode 2: The Electric Acid Surfboard Test Starring Mason and Coco Ho

Brace yourselves, a swell is on the horizon.

Jun 18, 2021

Stab Podcast: Is Kelly’s Pool a Legitimate CT Venue?

Or is it a chlorinated charade?

Jun 18, 2021
Advertisement