Inside The Alternative Surfboard Marketing Machine  - Stab Mag

Live Now: How Surfers Get Paid — The Queens of Ascension

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Not long ago, the best way for a shaper to convince the world that their (mostly pointy, three-finned) boards work was to get them under the feet of a high-level competitive surfer. However, new avenues have opened up, and we spoked with two of the people responsible for driving that — including Matt Parker of Album surfboards, pictured here.

Inside The Alternative Surfboard Marketing Machine 

Two of the biz’s best — Matt Parker and Blake Peters — spill many beans.

Words by Mitchell Shepherd
Reading Time: 11 minutes

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