These 7 Surf(ish) Brands Were Just Sold For $1.3 Billion

Today, Boardriders Inc. and all of its brands — Billabong, Quiksilver, RVCA, Roxy, DC, Element, and Honolua — were sold to Authentic Brands Group (ABG) for 1.3 billion dollars… that’s billion with a ‘B’.

We’ve been following this sale closely for the past several months, but September 1, 2023, marks the official change in ownership. But what does this mean for the brands involved, plus all the surfers and staff associated with them? We have some intel.

Read our complete overview of the sale here, where we divulge insider details and lay out the bigger surf industry picture.