No Matter The Medium, Hayden Cox Has It Dialed - Stab Mag

How Surfers Get Paid will drop at 6pm on Friday September 30


No Matter The Medium, Hayden Cox Has It Dialed

Get to know the multidisciplinary shaper/artist in his latest profile.

elsewhere // Mar 3, 2021
Words by Zack Raffin
Reading Time: 3 minutes

Building a multi-national board brand is a lot harder than it looks.

Competing against the world’s top shapers with decades of foam dust in their brow, Hayden Cox is one of the few board builders who’s managed to break out over the past decade and find real commercial success. Hayden has achieved this not only by making highly functional boards, but boards that look as good as they ride.

Exceptional Alien‘s latest profile on Mr. Cox takes a look at his journey from building boards in his parent’s backyard to what is now an international success story that includes collaborations with some of the world’s most recognizable brands. We’re talking heavy hitters the likes of Alexander Wang, Daniel Arsham, Google, Audi, and IWC Schaffhausen.

A young Mr. Cox shown laying on the elbow grease.

The profile highlights Hayden’s creative process as well as his favorite spots in Los Angeles (shoutout General Admission) and the importance of hiring non-surfers. We’ve included some of the tastiest morsels from their profile for you below.

On his beginnings as a shaper

I did work experience at a surfboard factory in Mona Vale, Sydney. After I shaped my first board I was starting to become more absent from school and found that I really enjoyed my time in the factory. My second board I shaped out the back of my parents’ house. I welded my own shaping stand at school and put lights up by the creek out the back and tried to shape the board at nighttime. I got stuck trying to figure out how to use the planer on the nose rocker, so I had to call the guy from the factory. He told me to get on a bus and bring the board. From then on I rented his shaping bay each time I shaped a board. 


On creativity outside of surfing.

I’ve always enjoyed design and I have many other interests outside of surfing. I’m interested in technology, architecture, and furniture design. Recently I worked on a cast resin project for the Crown Towers Sydney. I’m also in the design and development phase for a project with Akin Atelier for the Art Gallery of New South Wales. I’m applying the knowledge I’ve learned over my 24 years of surfboard building into how we can work with the chemistry of epoxy and polyester resins for building and furniture design. We’ve also been working on three different surfboards with Daniel Arsham, an amazing artist in New York who applies crystal erosions to different products. 

The LA showroom, easy on the eyes both inside and out.

On building a business in the U.S of A.

America has this sense that there’s no ceiling and no limit. As a brand, we still have a long way to go in terms of growing in the American market. Yet there’s this positive feeling that you can achieve your goal there. The energy you put in is what you’ll get back. 


On Hayden’s new LA showroom.

When we shut down our US manufacturing, our vision was to maintain a retail presence in America. We ended up renting the old civic building that was built in the early 1900s, right in the township of El Segundo up on the hill. It’s a freestanding building on Richmond Street that’s been newly renovated and it has such a cool vibe. Walk down the hill and Rock & Brews is right there plus a whole heap of other drinking holes. Many come into El Segundo for work, so come 5pm there are a lot of people walking the streets and having post–work drinks.

Click here to read the full profile by Exceptional Alien.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022


You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022


Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022


Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022