Italo Ferreira’s Gold Medal Leads To Economic Boost In His Hometown
Photo by Sean Evans/ISA

Italo Ferreira’s Gold Medal Leads To Economic Boost In His Hometown

“It has brought us so much and it is going to bring us more.”

elsewhere // Aug 3, 2021
Words by stab
Reading Time: < 1 minutes

After winning a Gold medal at surfing’s Olympic debut, Italo Ferreira flew straight from Japan to Baia Formosa, the small town on Brazil’s northeastern coast where he was raised.

Local business owners claim that Italo returned home with much more than just a medal, however. 

 According to Reuters:

Business owners there said the attention has brought them a windfall as the media, tourists and surf enthusiasts congregate to soak up the winning atmosphere.

“It’s a great success for the town,” said Cintia Santos, owner of a local bed and breakfast. “We struggled a lot during the pandemic, the city really survives off tourism and we were stuck for a long time. But now things are bouncing back.”

Rafael Alves, who runs a design business in the region, agreed. Alves was forced to shut down during the pandemic but he reopened as interest spiked due to Ferreria’s gold.

“The penny hasn’t dropped yet,” he said after selling 300 t-shirts with Ferreira’s picture on them. “It has brought us so much and it is going to bring us more.”

As it stands, Italo Ferriera is the lost loved person in surfing at the moment, and it’s pretty clear as to why.

Click here for the full story.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Introducing A Brand New Travel Series (With A Familiar Name)

Watch the First Three Episodes of Stab & Red Bull No Contest Off Tour.

Sep 30, 2022

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022


You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022


Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022


Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022