Erik Logan Re-Emerges In The Cup Of Tony Robbins’ Gigantic Hands

At 6’7” with face-crushing hands as wide as Medina’s Cabiancas, you really can’t miss Tony Robbins’ larger than life presence — a self-made billionaire and author of two widely read self-help books.

Famous for saving marriages, inspiring the unemployed, firewalks (walking barefoot over hot coals), and even cheating death itself after developing mercury poisoning from eating too many fish, Robbins has appointed the former WSL exec as head of Robbins Research International, the umbrella corp that runs all 121 businesses owned by the motivational daddy.

“Logan will unlock greater value across everything we are building, including our partnership with Paramount+ and the Tony Robbins Network. His experience working hand-in-hand with Oprah Winfrey as president of Harpo Productions and the Oprah Winfrey Network during its growth years brings valued insights into this new enterprise.”

Strangely omitted from the presser were his core surfing credentials from his previous executive gig, which include:

• rolling out the now-defunct Final 5 format
• the now-defunct mid-year cut
• the now-defunct reality TV show The Ultimate Surfer, and
• awkwardly instructing Filipe Toledo to take his shirt mid-interview off so they could flex matching lion chests.

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Sadly, Logan left us in the middle of the Brazil CT under circumstances that suggested he made a major oopsie.

“CEO Erik Logan has departed the company, effective immediately,” read the WSL’s statement on June 20, 2023.

Then not a peep.

The involved parties sworn to NDAs. The E-Lo files sealed shut.

While up shit’s creek without his SUP paddle, Logan began furiously writing Substacks on leadership, surfing, divorce, and having strokes, among other topics.

Here’s one of those strokes of insight, courtesy of his good pal Laird Hamilton:

“Let’s be clear: I’m not a good surfer by ANY measure, but I’ll never forget what my friend Laird told me when I was starting. He asked me if I could tell who the best surfer in the lineup was. I threw many answers at him: the surfer taking the biggest turn, catching the biggest air, the best barrel ride. With each answer, he said no. Then he looked at me and said, ‘It’s the surfer having the most fun.’”

Profound.

And to think he used to give this stuff away for free!

Well, not anymore.

His latest blog details how this gig revealed itself as though by divine forces.

“For the first time, this didn’t feel like another career pivot. It felt like confirmation of something bigger. It felt like something that was supposed to happen, and there wasn’t a notion of resistance. What washed over me was everything I had been doing over the past five years… I didn’t need to convince myself it made sense. That’s how I knew I was ready. And as of today, I’m joining Tony’s team.”

From restructuring surfing formats to restructuring lives.

Dream big, kids…