Hurley welcomes John Florence (with video!)

Three days ago Stab reported that John-John Florence’s face had appeared in Hurley promotion at the Long Beach Agenda Show. It was the first confirmation of any kind that the Hawaiian had signed with Hurley, a move that’d been coming for months. Now, it’s even more official, with Hurley’s release this morning of a welcome clip. New year, new chapter, etc. The air at the end of this is the precise reason why the entire surfing world, Stab included, is so engaged by this man’s every move of late.