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Stab – the ideas factory

Stab works closely with all of its partners. Stab will leverage your voice within the market to deliver creative and experimental marketing.

Stab was the first magazine to use helicopters to document hi-fi surfing and the first magazine to use jetskis in wavepools. We also pulled together surfing’s first-ever studio shoot in the Canary Islands. In the past few years, we’ve brought glamour to women’s surfing using some of the best fashion photogs in the world. But read more about the mag here.

When you advertise in Stab, ours ideas are part of the deal. You want something a lil’ different? We’ll create it for you, whether movie, editorial integration, fashion shoot, advertising campaign or party. See our case studies here.

What does Stab look like?

Stab is a sophisticated men’s interest magazine with a focus on high-performance surfing. Once upon a time, the arch-conservative would have recoiled at the thought of a style section in a surfing magazine. When Stab launched its style section five years ago (flipped and running in reverse to the rest of the magazine), many suggested the end was nigh. The climate has changed significantly. And, Stab has been there to drive and usher in the change.

Frequency-­wise, we’re bi-­monthly except we split the November/December issue and make them two separate issues. With one big Summer book (sold in newsagents for $19.95) released in summer.

Bi-monthly magazine
Double: 299mm (h) x 420mm (w) | Singles: 299mm (h) x 210mm (w)

The big summer book
(Released in Spring, leading up to summer)
Double: 410mm (h) x 590mm (w) | Singles: 410mm (h) x 295mm (w)

stabmag.com

Where Stab‘s print version is vital and focuses on big shoots (we totally love our sexy shoots and surf gimmickry) and in-depth stories, stabmag.com takes the strengths of the magazine to the web: It’s timely men’s pop culture meets high performance surfing. With the tricked-up site are new entities: the Stabagram, StabFM, Stab Cinema, a revamped Style section, a collaboration with LifeWithoutAndy and more. Stab is the catch-all for surfing’s youth.

You like numbers? Our Bruce Irons flare surfing clip copped over 1.5m views last year, our sexy shoots with Sage Erickson and Mon Byrne-Wickey each have over 55k and 75k views.

In 2012, Stabmag.com will receive over 3mil unique visitors who’ll view over 10mil pages and spend almost five minutes on the site.

Little Weeds

Little Weeds is an online competition to discover youthful surf industry talents. Heard of Chippa Wilson? Film maker Riley Blakeway? These guys are now everyday names of the surf industry and both were winners of our first four-month long event.

We’re relaunching the event in October this year. We’re expanding our categories, user experience and will again have some of the most influential surf industry big dogs helping guide the weeds to success.

Does Little Weeds connect? We had over 3000 entrants in our first season. We averaged 90,000 unique visits a month with over half a million page views along with over seven minutes time on site.

Contact

Stab Mag is published by RollingYouth Press , Bondi, NSW 2026, Australia
+61 (0) 2 9389 7599

Advertising
Tom Bird:
tom@rollingyouth.com
m: 0403 578 362

Other crap
getus@rollingyouth.com