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Surfing’s 2025 Q1 Report
A performance analysis of surfing’s culture, competitions, industry and more.

Nike Veteran Ashley Reade Appointed New CEO of Rip Curl
‘Just Do It’ meets ‘The Search’.


The Rise, And Fall, And Rise Again Of Italo Ferreira
"There's the person, and then there's the persona" - Italo's coach, Rainos Hayes.
