Stab Magazine | Wade Goodall's Film Premiere Far Exceeded Our Expectations

Wade Goodall’s Film Premiere Far Exceeded Our Expectations

A classic case of underselling and over-delivering. 

style // Dec 9, 2019
Words by Stab
Reading Time: 2 minutes

The title of this post implies that we expected Wade Goodall’s three-year-in-the-making magnum opus, Pentacoastal, to be less than stellar.

If that’s the case, it’s only because Wade coyly convinced us of as much. 

Over the past year-and-a-half, we’ve heard whispers from surfers, lensman, and even some of Wade’s sponsors that his profile film was having all types of issues. But primarily that, “Wade keeps getting skunked on all of his trips…”

Like an inverse fish story, the waves deteriorated as the rumor spread, to the point that we expected the film to entail ten minutes of chop-hops and cheater-fives. 

As it turned out, establishing these low expectations was all part of Wade’s master plan. A plan that culminated with dropping the best surf film of the year, perhaps longer. 


Last night, at the Aloha Beer Co. brewery, Wade displayed Pentacoastal to a group of, oh, let’s say… 250 well-lubricated souls. 

The film opened with a remarkable stop-motion animation that took Wade over a year to create. Then the music came in, then the surfing. For 33 minutes, Pentacoastal entranced the crowd and led to a handful of hoot-n-holler moments. I won’t spoil the highlights, but let’s just say they’re mostly cylindrical. 

A loose poll of the crowd confirmed that this was the best surf film they’d seen in a very long time. While objectively true, Pentacoastal also proves the efficacy of inverse marketing ploys.

Wade undersold and over-delivered on his long-awaited film piece; we were all supremely thrilled. 

Following the film, the Black Lips played on the brewery floor. At one point, Tosh Tudor was lifted from the ground and passed around the crowd like a sacrificial goat, ready for his ritual slaughter.

Thankfully, Tosh was spared. And the night went on. 


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Inside The Alternative Surfboard Marketing Machine 

Two of the biz's best — Matt Parker and Blake Peters — spill many beans.

Aug 10, 2022

The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo

Two Brazilian sporting icons killed brazenly by off-duty police officers.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022

Zeke Lau & Bettylou Sakura Johnson Win The Vans US Open Of Surfing 

Hawaii dominates HB.

Aug 8, 2022

How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months

Luke Stedman elaborates on his Blackball surf programs.

Aug 7, 2022


Sweeter Than Stolen Honey 

A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.

Aug 7, 2022

15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event

And Clay Marzo takes the dub.

Aug 6, 2022

Are We Looking At Reef Sculpting The Wrong Way? 

The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.

Aug 6, 2022

The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together  

Positive sibling vibrations we should all aspire to.

Aug 6, 2022


Everyone’s Local Zone Has A Mythical Wave

Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.

Aug 5, 2022

The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge

A lot of swell, stolen identities, surf masochists, mutilated noses, The Wedge, skull-crushing pylons, and…

Aug 5, 2022

When Gabby And Kolohe Pull Out, The Hog Pulls In

Tahiti wildcards named.

Aug 5, 2022

First Look: The 2022 Electric Acid Surfboards

Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?

Aug 4, 2022

How Boardshorts Work

They are your one chance to look cool while actually surfing. Don’t blow it.

Aug 4, 2022

A Surf/Snow/Music Fez In The Heart Of Melbourne 

URBNSURF is throwing an action-sports/live music DOOF this month and Stab Premium members are getting…

Aug 4, 2022

Peace, Love, And Mung Beans: 7 Things I Learned From Mick Fanning

Ranging from surf travel hacks to philosophy to jingle lyrics.

Aug 2, 2022

The Three Million Dollar Chinese Storm

500 board orders, coaching armies, and trips around the world — here's how China’s Olympic…

Aug 1, 2022