Rusty's Been Rad Since Forever and Their New Collection is No Exception - Stab Mag

Rusty’s Been Rad Since Forever and Their New Collection is No Exception

The appropriately named ‘Before Crowds.’

Words by stab

The re-birth of the 90s has fallen right in Rusty’s wheelhouse.

There’s nothing that says 90s core surf like a long sleeve tee with a small R. on the breast and a big one on the back, and Rusty modern is doing a fine job of capitalising on the revival of their peak era by cherry picking the best logos and blending them with some modern silhouettes. And, their latest instalment of their fluid range ‘Before Crowds’ is everything that’s good about borrowing from the past and bring it to the now.

The latest BC release leans heavily on the latter years of grunge, where trends began to move away from the grimier aspects of the Seattle movement, incorporating more 50s hot rod and Punk elements, but with a Southern Californian beach wash. The modern Rusty design team have delved into the archives, and leafed their way through graphics and looks, blowing dust off those that deserve to be revived. Think screen printed, washed out tees, Momentum style trunks without them touching the ankles, and bowling shirts, which we’re particularly fond of. 

Whilst we’re on the subject of Rusty, we’d like to celebrate the beautiful simplicity of their Yin/Yang team. They’ve got pretty Sydney fly boy Letty Mortensen tickling the hip box, and Central Coast axe wielder and every Australian tradie’s favourite surfer (and, if we’re being honest, one of ours) Wade Carmichael hacking the Avoca be-Jesus out of the everyman box. And really, what more do you need on a surf team?

As an interesting caveat, a passing of the torch if you will, the Rusty gang invited one of the brand’s Australian originals, Shane Powell, to join Letty and Wade for a couple of surfs whilst filming for Before Crowds. Rusty Creative Director George Henderson said that Powelly’s still got it, managing to reel off a couple of flawless, trademarked nooners on a vintage Rusty craft.

If you’re after something a little different for summer, then look no further than Rusty’s tastefully nostalgic new capsule.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

What Did We Learn From The Olympics?

The biggest takeaways from a writer who watched every single heat.

Jul 28, 2021

Covert Jr. Editor Virtually Slips Through The Heavily Guarded Gates Of Olympic Surfing

Better watch now, this won't stay up for very long.

Jul 28, 2021

Neal Purchase Jnr Shapes The Feeling He’s Searching For

Great artists hide themselves in their work.

Jul 28, 2021

You Could Fit Your Neighbor’s Sprinter Van Inside Of These Puerto Escondido Tunnels

Mexican Pipeline continues to churn out the goods.

Jul 27, 2021

Where Are We At With Sustainable Surfboards?

Hello, elephant in the room! Let's hear from some industry innovators.

Jul 27, 2021

Italo Ferreira and Carissa Moore Are Surfing’s First-Ever Olympic Gold Medalists

Here's how they won.

Jul 27, 2021

Everything You Never Knew About Italo Ferreira

A window into the gold medalist's meteoric rise.

Jul 27, 2021

John Florence Listed As Questionable For The Remainder Of The CT Season

“I’ll most likely make the decision in the next two days or so.”

Jul 26, 2021

The Flamboyantly-Dressed Man Who Got Surfing Into The Olympics Details His Experience

ISA President Fernando Aguerre opens up to Stab the day before the gold medal match.

Jul 26, 2021

Steph Falls Off Her Horse, Andino Triumphs Over John, Gabs Potentially Spells End To Jules’ Career Outside Contest Area

Big-ish waves, sharp surfing and no shortage of drama on day 2 of the Olympic…

Jul 26, 2021

Do You Talk In The Lineup?

The Misc: Half-spoken rules

Jul 26, 2021

Shizunami’s Provocative Chlorine Ramp Continues To Tempt Us

The Volcom Japan team dips its toes in the world’s most desirable wave pool.

Jul 26, 2021

Is This The Best Air Ever Done By A Female Surfer?

Erin Brooks does the honors.

Jul 26, 2021

Mason Ho Does The Dodge, Duck, Dip, Dive and Dodge In Sandy Mexican Drainpipes

That's a bold move, Cotton.

Jul 25, 2021

ISA President Explains Why Olympic Organizers Wouldn’t Put The Event On Hold For Carlos Muñoz

Basically, it comes down to waves.

Jul 25, 2021

It’s Official: Italo Ferreira And Gabriel Medina Could Go Head-To-Head For Surfing’s First-Ever Olympic Gold Medal

And, with the new heat draw locked, a massive decision looms—change the schedule or not?

Jul 25, 2021

STOP THE OLYMPICS, #LetCarlosSurf Goes Bezerk On Opening Day Of Competition

Olympic surfing makes its debut at Tsurigasaki Beach, Chiba!

Jul 25, 2021

What A Tragic Waste, Or Those Were The Fucken Days?

Review: Biarritz Surf Gang is a wonderful film.

Jul 25, 2021
Advertisement