Stab Magazine | Much Ado About Stickers With Noa Deane and Chippa Wilson

EAST with Harry Bryant is here

392 Views

Much Ado About Stickers With Noa Deane and Chippa Wilson

Interviews by Morgan Williamson  Stickers, labels, decals. Not as in NASCAR, more subtle, casual sponsorship representation. Proper sticker placement is important. Where stickers sit on the deck, give different illusions to the board. There’s a rhyme and reason to where they live. For all whose boards have never worn stickers, like a badge of ‘I get shit for free’ honor, we offer a chance to live vicariously. Or hate smugly. Out of jealously, or just the fact that you’re a real core dude. Chippa flares in the shadows of Cabarita. Photo: Matt O’Brien How’s the game work? “It’s like if you’re driving a car and you had stickers on your front wind-screen and you put them in shit spots, you’d be bummed. You’d be looking at them all day like ‘what the fucks that?” Noa Deane tells Stab. “I was tripping out when Julian did that board test. They were all stickered differently, I was like ’oh no, they’re all gonna go different.” “There’s an art to it I guess” says Chippa Wilson. “You could just slap them on all willy nilly. But if you do it starts to look like a billboard” How’s the board feel with stickers on the nose? “Smaller boards, if you don’t put the sticker right on the nose, like if you put them where your front foot is they feel shorter, like a fish” says Noa. “They just want to go frontside. As soon as you have the sticker on the nose, even if the board’s a little shorter, it makes it feel like it wants to go left and just do backhand snaps. It’s weird.” “I trip out if I put a sticker on the nose. It makes the board feel like a gun” says Chippa. “I try to cram groups of them. I like a group mid board. A few down by the pad and few 3/4’s up. That keeps it nice and clean for me. If I put one up on the nose, then had like 7 or 8 going down the rail, it would freak me out.” Do you sticker different boards differently? “Gun’s have to be stickered on the tippy toes of the nose or else they aren’t gonna work” Noa tells us. “It’s a full mind fuck.” “On a bigger board I might put one on the nose but, I’m talking like an 8 footer or something” Chippa says. “Ive been using front deck pads recently, so i’ve had to restructure how I usually do it.” Does shape matter? “My Rusty sticker, the dot needs to be closer to nose” says Noa. “If it’s turned around, I can’t ride it. The board doesn’t work. I wig out on it. I think it depends on the sticker. Like when I see a Hurley one, I don’t know how I’d put it if I rode for them. It doesn’t make sense to me, like how it would go. I think it’s the symmetry. Like with Rusty and Quick you can just put them straight on the nose. It sits nicer. It depends what way you put them too. I do better airs when I put my globe sticker upside down, so when I do an air it goes the right way.” Decal on the nose, lengthens the fish. Photo: Shane Fletcher So, what’s a badly plastered board look like? “It’s like if your chick got a fucked tattoo, like in an awkward spot” Noa tells us. “Or if you got one, and it just sucked.” Here’s the deal, sticker placement’s a bit mundane. Most reading this probs have never considered what kind of optical illusion, different sticker placement on a surfboard would create. Your board’s, a board. You stick a tail pad on it, a leash string, or don’t and get that puppy in the water. But next time your looking to get some fresh foam under your feet, you may want to consider where your shaper’s logo sits. If you want that new sled to jam turns and feel a longer, get that logo on the nose. If you want to grovel and pop, somewhere 3/4’s up the board is going to do the trick. Whites lines cut through different shades of blue. Photo: RIley Blakeway

style // Mar 8, 2016
Words by stab
Reading Time: 3 minutes

Interviews by Morgan Williamson 

Stickers, labels, decals. Not as in NASCAR, more subtle, casual sponsorship representation. Proper sticker placement is important. Where stickers sit on the deck, give different illusions to the board. There’s a rhyme and reason to where they live. For all whose boards have never worn stickers, like a badge of ‘I get shit for free’ honor, we offer a chance to live vicariously. Or hate smugly. Out of jealously, or just the fact that you’re a real core dude.

Chippastick

Chippa flares in the shadows of Cabarita. Photo: Matt O’Brien

How’s the game work?

“It’s like if you’re driving a car and you had stickers on your front wind-screen and you put them in shit spots, you’d be bummed. You’d be looking at them all day like ‘what the fucks that?” Noa Deane tells Stab. “I was tripping out when Julian did that board test. They were all stickered differently, I was like ’oh no, they’re all gonna go different.”

“There’s an art to it I guess” says Chippa Wilson. “You could just slap them on all willy nilly. But if you do it starts to look like a billboard”

How’s the board feel with stickers on the nose?

“Smaller boards, if you don’t put the sticker right on the nose, like if you put them where your front foot is they feel shorter, like a fish” says Noa. “They just want to go frontside. As soon as you have the sticker on the nose, even if the board’s a little shorter, it makes it feel like it wants to go left and just do backhand snaps. It’s weird.”

“I trip out if I put a sticker on the nose. It makes the board feel like a gun” says Chippa. “I try to cram groups of them. I like a group mid board. A few down by the pad and few 3/4’s up. That keeps it nice and clean for me. If I put one up on the nose, then had like 7 or 8 going down the rail, it would freak me out.”

Do you sticker different boards differently?

“Gun’s have to be stickered on the tippy toes of the nose or else they aren’t gonna work” Noa tells us. “It’s a full mind fuck.”

“On a bigger board I might put one on the nose but, I’m talking like an 8 footer or something” Chippa says. “Ive been using front deck pads recently, so i’ve had to restructure how I usually do it.”

Does shape matter?

“My Rusty sticker, the dot needs to be closer to nose” says Noa. “If it’s turned around, I can’t ride it. The board doesn’t work. I wig out on it. I think it depends on the sticker. Like when I see a Hurley one, I don’t know how I’d put it if I rode for them. It doesn’t make sense to me, like how it would go. I think it’s the symmetry. Like with Rusty and Quick you can just put them straight on the nose. It sits nicer. It depends what way you put them too. I do better airs when I put my globe sticker upside down, so when I do an air it goes the right way.”

noaslob

Decal on the nose, lengthens the fish. Photo: Shane Fletcher

So, what’s a badly plastered board look like?

“It’s like if your chick got a fucked tattoo, like in an awkward spot” Noa tells us. “Or if you got one, and it just sucked.”

Here’s the deal, sticker placement’s a bit mundane. Most reading this probs have never considered what kind of optical illusion, different sticker placement on a surfboard would create. Your board’s, a board. You stick a tail pad on it, a leash string, or don’t and get that puppy in the water. But next time your looking to get some fresh foam under your feet, you may want to consider where your shaper’s logo sits. If you want that new sled to jam turns and feel a longer, get that logo on the nose. If you want to grovel and pop, somewhere 3/4’s up the board is going to do the trick.

chip on rail

Whites lines cut through different shades of blue. Photo: RIley Blakeway

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Karma Just Sent Kauli Vaast A Lump Sum

Perfect 10s, ankle sprains, and a rising swell in Fiji

Sep 2, 2026

Watch: EAST Starring Harry Bryant, Episode Two

This is not a fin test.

Sep 1, 2026

Fiji Lately: World Champs Out, Bar Tabs Up, Swell Inbound

Eight heats in 96 hours; or the glorious doldrums of Tavarua laydays. 

Aug 31, 2026

Harry Bryant On EAST, Big-Wave Psychology & Fin-Gate | StabMic Ep. 29

"I went off my own judgement thinking that was a thruster, and I was proved…

Aug 30, 2026

Watch: Uncut Gems On Africa’s Forgotten Coast

Eli Beukes stars in 'Rough Diamonds' by Now Now Media.

Aug 29, 2026

Hossegor Beach Cocaine Episode 4: What Goes Up

“Sometimes I’d go and see how much was left and go, ‘Oh god, there’s still…

Aug 28, 2026

Was Surf Film Music Better Back Then?

How to score a film in the '90s versus now, with tour guide Taylor Steele.

Aug 28, 2026

LIVE NOW: FORMER’s ‘DEFECT’

After 20+ premieres, a handful of broken bodies and several years’ worth of A+ footage,…

Aug 27, 2026

Good Day To Be A Goof (Or A Griff)

Screwfoot dominance and lots of sutures.

Aug 27, 2026

Was That Surfing’s First Universal 10-Point Ride?

Erin Brooks hits the rev limiter on Day One.

Aug 26, 2026

At What Age Should We Stop Surfing Heavy Waves?

A Stab Interview with the Jaws kingpin who walked away: Shane Dorian.

Aug 25, 2026

2026 Surf100 Challenge Series Presented By Pacifico, Episode 07

One right, one left, and an air decide our fourth finalist.

Aug 24, 2026

The Makings Of ‘Hossegor Beach Cocaine’ | StabMic Ep. 28 | Paul Evans

“Oh, by the way… did you happen to find 11kgs of the cartel’s cocaine on…

Aug 24, 2026

Rain… With A Chance Of Thunder?

Your 2026 Fiji Pro Preview, beamed direct from Tavarua.

Aug 23, 2026

Hossegor Beach Cocaine Episode 3: Peaking

“It’s all very easy being the man when you’ve got the best cocaine known to…

Aug 22, 2026

Watch BLACKBALL: The Hardcore World of Wedge Bodysurfing

"I've spent my whole life hating rules. This is the only time I actually back…

Aug 21, 2026

Padang’s New Management: Gen Z

Rajo Barrel and Lucy Darragh can’t legally drink beer, but they can whip some of…

Aug 21, 2026

Why British Surfing Is Shit(e)

The Great British sewage problem.

Aug 21, 2026
Advertisement