Two good ol boys Damien Horan and Dan Oliver, one with an artistic bent (Damien), the other from clothing design (Dan), have thrown every last shekel and their lives into their brand Assembly-Label. You want a real short description? Classic and inclusive. The pair are influenced by such diverse labels as APC, N.hoollywood and Maison […]
Two good ol boys Damien Horan and Dan Oliver, one with an artistic bent (Damien), the other from clothing design (Dan), have thrown every last shekel and their lives into their brand Assembly-Label.
You want a real short description? Classic and inclusive. The pair are influenced by such diverse labels as APC, N.hoollywood and Maison Kitsune. It shows in this year’s trunks which reflect clean Parisian lines (APC), a slim silhouette (N.hoolywood) and cutie-pie detail (Maison Kitsune).
Stab: Ideas. Where’d these trunks spring from?
Damien: The main idea behind the shorts was simple. A comfortable, functional short with a contemporary look and feel, literally. We drew on the Assembly-Label’s roots which lie deep within Modernist design thinking, where form follows function. Our main design motivation is that the short appeals to a wide audience, fits well and can be worn on any occasion. These design ideals are paired back with a simplistic, understated, hand-drawn leaf print. We aim to make product which is easy on the eye and therefore becomes a staple piece in every man’s wardrobe.
How many hands did they go to and where were they made? The initial design concepts were work-shopped between myself and Dan here in our design studio after ridiculous amounts of caffeine consumption. The early stages of a short design include selecting fabrics and then working with a pattern-maker on the silhouette and specifications. We then begin creating artwork of which we will transcend into a yardage. A spec-sheet is created and sent to our supplier in China. From this stage it goes through endless factory hands and various processes before arriving in our studio in the form of a short. When the short arrives we test it on our fit model and if all is approved, we pass it onto our fast-living marketing man Josh ku for intensive wear testing. He lives a varied life, trapped between heaving barrels, metro cafes and inner-city dive bars. The ideal environment for product testing.
Talk me through all the tech details that may not be visible to the untrained eye! Nothing too technical here, just a simple, comfortable, easy-wearing design. Our short has an elastic waist because we believe they are the most comfortable and easy to wear, though this area is very subjective and is mostly dependant on what the product is being used for. We design with diversity in mind and feel our short is adaptable to most occasions. There are side-entry pockets and a coin pocket for the metropolitan types or the early coffee run. The short also comes with a custom drawstring wash-bag of which the product can be folded and placed in for travel to and from the beach.
The Pick-Up, Presented By Vans, Episode 5
Mason Ho helps us ring in our final week on the North Shore.
Goofyfoot Brazilian World Champion Stars In Stab’s Biggest Board-Testing Franchise
Can you guess who?
Surf Community Rallies To Raise Funds For Eddie Winner And On-Duty Hawaiian Lifeguard Luke Shepardson
Because it's the right thing to do, of course.
Interview: Caity Simmers On Machete Wars, Rihanna, Personal Project Problems, And The Rise Of Female Surf Content.
A toast to ‘Toasted.’
Stab Surfer of the Year: Creed McTaggart, Albee Layer, Laura Enever, Dane Guduaskas, and Selema Masekela
Day 8: "65 years young and charging just as hard as ever at Pipe, Backdoor,…
“I’m Not A Big Wave Guy”
How Kai Paula accidentally made his mark at Jaws three weeks after surfing it for…
A toes in the sand, phone in the lagoon account of the 10th Eddie Aikau…
Breaking: Another CT Rookie Injured Before First Event
Sophie McCulloch pulls out of Pipeline due to Snapper Rocks snafu.
Watch: ‘Toasted,’ By Caity Simmers
Your favorite surfer directs, edits, and stars in her first feature film.
On-Duty North Shore Lifeguard Luke Shepardson Wins The Eddie Aikau
Local man prevails over 39 big-wave heavyweights at 29ft @ 19 seconds Waimea.
The Eddie Aikau Invitational Is On
Grab a beverage and enjoy surfing's Super Bowl Sunday
The Women’s CT Is About To See A Generational Shift
Only three women have won a Title in the past 15 years. Here's why that's…
“One For Marcio” – Albee Layer’s Tribute To Mad Dog
Imagine treating 30ft Jaws like Backdoor.
Stab Surfer of the Year: Noa Deane, Jamie O’Brien, Parker Coffin, Cliff Kapono, and Brendan Buckley
Day 7: "It's like he feels more comfortable when it’s as gnarly as it gets."…
Five Reasons Why The Eddie Still Matters
With better waves around the world and likely no prize money, why is The Eddie…
The Pick-Up, Presented By Vans, Episode 4
The science behind morning sickness, Sunset sliding with Noa Deane, and bailing on a President…
Which 2023 CT Rookies Will Make The Mid-Year Cut?
Just 10 days out from the start of the 2023 season, Mikey C and Stace…