Reminder: This Could Be Jordy’s Year

Had the world forgotten that Jordy Smith is beautiful? 

Jordy is a man who’s clamoured for attention across two different eras of generational surfing talent. An assailant to the primes of both Kelly and Mick, John and Gabby, he has somehow been an essential figure in both dynasties, without ever truly becoming the main character in either.   

Outside of competition, Jordy is a movie star, having featured in Kai Neville’s era-defining surf films Lost Atlas and Modern Collective. But over the past few years, despite doing perfectly well on the CT, the world seems to have forgotten that Jordy still throws down with a ferocity that rivals anyone on the planet. 

So, why the forgetting?

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In Stab’s How Surfers Get Paid series, Jordy embarked on a truth-telling gabfest. He spoke with the unfiltered candour of a recently sacked politician intent on exposing a corrupt system that they’re no longer gagged by. The unanimous MVP of the series, no doubt, and you’d be forgiven for thinking that he has nothing left to lose. 

But Jordy isn’t perched on a hilltop, manically firing truth-bombs from the safety of retirement. He’s still on the tour, still very much in contention for a world title, still surfing with the intensity of a man with something to prove. 

In the new O’Neill film Plus27, made by Nick Christy, Jordy brutally lacerates African point breaks — a chilling stamp of survival and endurance, and a reminder that the wheels have never even been close to falling off. The big man’s still got it. 

Remember the name, remember the name.

Watch this film in full depth and clarity here.