Nate Tyler Leaves Monster Energy For Villager Goods

As nations turn their lonely eyes towards health, Villager Goods is capitalising. They’re guiding star surf and skaters from big monied contracts into a product that’s better for you than 16 oz translucent liquid that smokes upon opening. Paul Rodriguez is off Mountain Dew and onto the coconut village, Jack Freestone’s left Rockstar and joined Villager’s organic coconut water. And, Nate Tyler has swapped Monster Energy for natural hydration. This is the new wave of trading caffeine for coconuts. But the key, as St Archer beer and Villager Goods know, is to get their athletes to invest and hype with hopes of a St Archer-esq pay out. And coincidentally, the two companies share the same advocates, from P-Rod and Taylor Knox to Laura Enever.