Stab Magazine | Weedmaps Didn't Come To The North Shore To Party
397 Views

Weedmaps Didn’t Come To The North Shore To Party

But they sure know how to throw one. 

news // Dec 17, 2016
Words by stab
Reading Time: 2 minutes

There’s something budding in the surf community. Over the past week, we’ve been hanging at the Weedmaps house, watching it blossom into something wonderful. But, first, let’s explain what the company does, they don’t sell marijuana, they’re a tech company geared toward the medicinal use, particularly dispensaries. Essentially they’re the Yelp of weed, and just recently they’ve dipped into the sports world. Today was the final morning of their “Pipe Experience”, the last day of organic Non-GMO cooking from Hawaiian Fresh Farms with each day sponsored by the biggest companies in the cannabis: FlavrX, Showgrow, Flower of Life CBD, California Unified and West Coast Cure. Guests left with towels, CBD pens (the part of the plant that doesn’t get you high), shirts, hats, and now the doors of the most magnificent manor on the North Shore are closed. 

They set out with one objective, get their name out in the surf world (they also had a moto and skate team out here), make a little noise and provide a health and wellness centre for their team riders. As Eric Sorensen, the man running the show puts it, “it’s like the Lakers’ locker room in here.” And if the Lakers were surrounded by a constant rolling of joints – mostly at the hands of the skate team – that’s not far off. They had masseuses in daily, IV treatments, yoga sessions in the morning, and MMA on the lawn overlooking Sunset Beach.  

https://player.vimeo.com/video/194097202

But, what’s gotten folks around the North Shore stirring are the parties they had each night. It started with a barbeque hosted by Dustin Barca on Sunday had a stoney and welcoming vibe. As the week rolled on, the crowd grew and word got out. What was originally spoken about across the North Shore as the “weed” house officially became the Weedmaps house and by the end of their stay it cracked off. In the world of surf, it’s apparent; WM is here to stay. And their surf team consists of Bruce Irons, Joel Tudor, Nathan Fletcher, and Dustin Barca. 

I’ve heard their final shindig called the party of the winter. “Oh yeah!” Bruce, who’s seen his fair share of parties on the North Shore, told Stab upon mentioning. “You know what’s funny? The first night it was slow, everybody was meeting each other, then it slowly progressed, and the last night it went off. We knew it was going to happen but it wasn’t planned. A party is going to go off here and there won’t be any problems. It’s been all good vibes.” 

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Is Surfing For The Rich? | StabMic Episode 10

Nate Fletcher & Dane Reynolds discuss the state of modern surfing.

Apr 17, 2026

Surfing’s Obsession With Proof

A photographer's musings on the enduring impact of surf imagery and our connection to it.

Apr 16, 2026

The Longest Day In WSL History Almost Ends In A Brawl

Twenty-eight heats and a non-interference call that spills out into the carpark.

Apr 16, 2026

Do Second Impressions Ever Last?

A preview of the Margaret River Pro, 2026.

Apr 15, 2026

SEOTY: Josh Burke Stars In ‘Real Estate’

Why we should pay more attention to the Caribbean.

Apr 13, 2026

Gabriela Bryan And Miguel Pupo Ding The ‘Pop

And the reigning world champs get knocked down a peg.

Apr 11, 2026

Have High-Performance Surfboards Already Peaked? | StabMic Episode 09

Britt Merrick + Dane Reynolds on Medina’s CI stint, Slater, Ewing, and the ceiling of…

Apr 10, 2026

A Day In The Life Of A Surf Shop  

One solar day in the strange, sacred, wax-scented world of the surf shop.

Apr 9, 2026

How Do You Score An Impossible Air?

Italo v Gab was the title fight, but the rest of Day 5 delivered as…

Apr 9, 2026

Fourteen Heats, One Questionable Interference, And A Few Steps Closer To Tinnitus

Rip Curl Pro Bells: How is this Day 4 already?

Apr 8, 2026

Watch: Episode 01 of Stab in the Dark starring Ethan Ewing

The reigning champ vs 3x SITD winner vs an Indonesian-based wildcard.

Apr 7, 2026

Stab High x Monster Energy Is Coming To Virginia Beach, USA

Premium members get first access to tickets.

Apr 6, 2026

Griff Goes Futuristic To Beat The New Kid

The greatest wildcard loss in WSL history?

Apr 5, 2026

Watch: The Kelly Files, Vol. 3

"I'll surf until I die."

Apr 5, 2026

Mongrels Prevail In The Slop

A day of upsets, triumphant rookies, and solid showings from just a couple of returning…

Apr 4, 2026

A Half-Cooked Homecoming

The 2026 season starts with a whimper — four instant heats run in dribbly, onshore…

Apr 3, 2026

Joyride: The Slater x Tomo ‘Mindcraft’

A 5-fin snub-nosed space missile, as seen in Mikey February's EAST.

Apr 3, 2026

Watch: John Florence Wrangles Unseen Rock Shelves Just North Of Antarctica

‘VELA’ isn’t just about warm water reef passes…

Apr 3, 2026
Advertisement