Britt Merrick Hopes The Alternative Surfboard Trend Doesn’t Last Forever

Britt Merrick Hopes The Alternative Surfboard Trend Doesn’t Last Forever

“Performance boards are the least popular and demanded boards on the market.”

cinema // Aug 27, 2021
Words by stab
Reading Time: < 1 minute

Surfboard design is a constantly changing concept. 

Over time boards have gotten smaller, wider, and in some cases softer. All these changes, whether slight or severe, have been a direct response to consumer demand, which is often inspired by a top pro’s performance.

In surfing’s current economic climate, alternative surfboards are the most desired crafts on the market. So much so that we’ve even developed an entire production dedicated to exploring the world of unordinary surfboards. Who’s to blame? Probably the effortless, easy to watch, scroll-arresting clips of Mikey February, Asher Pacey, Torren Martyn, and the like.

So, what does the future hold for alternative surfboard design? According to Brit Merrick at Channel Islands, not a lot. 

During an interview for the upcoming Surf100 Mexico, Britt said, “I don’t think they have a future. Everyone is going to get sick of them and want thrusters that work good again.” He then burst into laughter, as his prediction appears to be more of a personal wish.

While Britt and Channel Islands sell various alternative surfboard models, the second-generation shaper explains his preference for shaping some of the world’s best high-performance surfboards — like that new Two Happy model the CI team has been in love with. One of the two boards that’s up for grabs for our best Surf100 judge.

Click here for all the details.


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