If You Market It, They Will Come  - Stab Mag

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In 2022, El Salvador’s El Salvador San Óscar Arnulfo Romero y Galdámez International Airport served a record-smashing 3.4 million people — and this year’s numbers are already up 11%. Caption inspired by Pelicans // Photo by Jiminez/ISA

If You Market It, They Will Come 

El Salvador is spending hundreds of millions to attract surfers and change its reputation — and it’s working.

Words by Evan Quarnstrom
Reading Time: 5 minutes

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