Stab Magazine | The Death Of Surfing
1524 Views

The Death Of Surfing

SURFER and Surfing mag to become one. 

news // Jan 24, 2017
Words by stab
Reading Time: 2 minutes

These are troublesome times for ink and high-gloss. As Google and Facebook continue their reign as the premiere ad platforms, and with more eyes online than ever, there’s less and less money going into surf magazines. And this poses a problem for print, which is a beautiful thing and something we’re quite fond of. Due to some of the above, we went quarterly with an additional, yet glorious big book a ways back. (So buy a subscription here, and the big book here!).

Via Stab’s carrier pigeons associated with The Enthusiast Network–the company that has SURFER, Surfing, GrindTV, Transworld Skateboarding, Snowboarder and Transworld Snowboarding, and more under their umbrella–word has been confirmed of the biggest cut to “action sports” media (god we hate that term) to date. And don’t get us wrong, we are not gloating over this. If we’re being honest media is a patched-up ship barely floating above the brine. Advertisers are the fibreglass and resin, digital presence is crucial and print–as lovely and tangible a thing it is-is slowly dying with the evolution of time.

So, here’s what we know: Effective February 1, 2017, the consolidation of SURFER and Surfing will take place. The hope is to merge the two into the largest surf media brand. And because SURFER, established in 1960 has long been considered the “Bible of the sport” it will white whale Surfing, swallowing it whole, staff and all.

In addition to the Surfing/SURFER merger, print at Snowboarder mag will also be eliminated and their subscribers will shift over to TransWorld Snowboarding–the world’s largest Snowboarding brand. Also, Kayak and Canoe is culling their zine and going all digital, aligning with GrindTV’s Paddlesports Channel. RideBMX as well is going all digital while Transworld Skateboarding is continuing its focus on digital/video/events/social, investing their print product into a more premium experience and changing its frequency to six times a year.

In desperate times, this is a significant move for SURFER, as they’ve recently reworked their website and have increased their frequency of posts, the move towards the digital realm is amongst us. Rumours of Surfing and SURFER cutting down their subscriptions to a regularity of six-to-eights times a year were commonplace in 2016, but the merger of the two is fresh news. And, when two of the biggest names in surfing are forced to become one, it can’t be a good thing. #surfmagsmatter

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Can Small-Scale Investors Buy Into Wave Pools?

Say you got $10k and a dream — what can you do?

Feb 4, 2023

An Early Pipeline Exit For Stephanie Gilmore Amidst GenZ Glory

Day Two of the 2023 CT season was a clear notice that the kids are…

Feb 3, 2023

Hand-Shaping, Glassing, And Finishing ’70s-Inspired Displacement Hulls Will Not Make You Rich

Profile: Tristan Mausse of Fantastic Acid is in it for all the right reasons.

Feb 3, 2023

Hassling, Head-Dips, and Broken Apple Watches

The 2023 CT is underway. Here's what happened on Day One of the Billabong Pro…

Feb 2, 2023

Stephanie Gilmore And Filipe Toledo Are The 2022 Stab Surfers Of The Year 

Caity and Hughie take Best Juniors, “NOZ VID” wins best film, and Ho and Pringle…

Feb 2, 2023

Stab Surfer of the Year: The Stab Premium Vote

Day Ten: You voted, we counted.

Feb 1, 2023

Red Bulls, Crypto Bears, Former’s Six-Figure Fish, Tyler’s Multi-Millions And More

A brief catalog of the latest surf industry news and whispers.

Jan 31, 2023

20:37

“Definitely The First Time I’ve Gone Surfing Via Plane”

Parker Coffin, Harrison Roach, and friends tear through NZ on Roark's most well-rounded surf trip…

Jan 30, 2023

Pipe Preview: This Year Feels Different

With John and Gabs healthy — and the arrival of the femme next-gen — here’s…

Jan 29, 2023

WSL Tells Competitors: ‘You Better Like Them Apples’

Will mandating competitors to wear Apple Watches make the 2023 tour more or less engaging?

Jan 29, 2023

Stab Surfer of the Year: John John Florence, Italo Ferreira, Balaram Stack, Rolo Montes, and Shaun Manners

Day 9: "You can't do better than his year last year." - John John Florence

Jan 28, 2023

Full Moon Surfs, Impassable Puddles, And A Few Nights Spent Sleeping In A WSL Commentary Booth

A reader-submitted collection of nonconformist surf stories.

Jan 27, 2023

Kael Walsh Now Owns A Bitcoin, And Watched One Crypto Video

He’s officially your Stab Edit Of The Year champion.

Jan 27, 2023

Carissa Moore And Finn McGill Are Your 2023 Vans Triple Crown Of Surfing Champions 

They both pocket $50k and tickets to this year’s Vans Pipe Masters.

Jan 27, 2023

38:24

The Pick-Up, Presented By Vans, Episode 5

Mason Ho helps us ring in our final week on the North Shore.

Jan 27, 2023

Goofyfoot Brazilian World Champion Stars In Stab’s Biggest Board-Testing Franchise

Can you guess who?

Jan 26, 2023

Surf Community Rallies To Raise Funds For Eddie Winner And On-Duty Hawaiian Lifeguard Luke Shepardson

Because it's the right thing to do, of course.

Jan 26, 2023

Interview: Caity Simmers On Machete Wars, Rihanna, Personal Project Problems, And The Rise Of Female Surf Content. 

A toast to ‘Toasted.’

Jan 25, 2023
Advertisement