The Surf100 x Pacifico $100k Finale — Everything You Need To Know - Stab Mag

Watch: Episode 1 of the Surf100 Challenger Series presented by Pacifico

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The Surf100 x Pacifico $100k Finale — Everything You Need To Know

Watch & score the 100-minute finale on Wednesday, September 17th.

news // Sep 11, 2025
Words by Stab
Reading Time: 4 minutes

The Surf100 Finale, presented by Pacifico is Wednesday, September 17th at JS Garage and on Stab Premium. Last time we aired Surf100, you cracked open a beer and flicked on 100-minutes of Mex with Mason Ho, Mikey Feb, and Dane Reynolds.

Four years later, the 100-minute spectacle returns with all the same elements: 100-minutes of pulsing surf (pre-recorded then broadcast live), hot watermics, four outrageously talented surfers, unfiltered commentary, and the surfer with the best two-waves wins.

But we’ve had some work done. And it’s more than just a facelift.

Thanks to Pacifico, we created the Surf100 Challenge Series (which you can watch here). We invited 8 surfers to compete in seven challenges, all gunning two spots in our Surf100 finale — which will be the same 100-minute live format as our past events. In the end, our first two finalists; the surfers who survived the pressurized elimination challenges — were Eithan Osborne and Sebastian Williams.

Link to recap the Skinny Meathead’s chaotic (and somewhat brilliant) rampage to the Surf100 finale.

Link to a candid interview with Sebastian Williams — A surf prodigy with one hell of a story.

The six opponents Sebastian Williams and Eithan Osborne had to beat to earn a spot in our Surf100 finale, where they’ll face pre-seeded surfers Julian Wilson and Bobby Martinez for $100K. Photo: Billy Watts.

The other two spots in our finale? They’ll be filled by a couple of pre-seeded A-listers, who had the credentials to bypass the Challenge Series. 

With 9 Championship Tour event wins and a slew of timeless movie parts between them, Bobby Martinez and Julian Wilson need little introduction. But we went ahead and profiled them anyways.

Link to Bobby Martinez’s interview on industry bullshit and saying no to $1.2 Million.

Link to Julian Wilson’s five best career moments.

Julian Wilson tucks in at our non-disclosed Surf100 Finale location. Photo by Grant Ellis.

The 100-minute finale will be judged by the people live on Stab Premium. So who will the Stab Audience deem worthy of $100,000? Tune on stabmag.com September 17th to help make the decision. Or join for our first-ever live Surf100 Finale. There will be free food from Fireball Pizzeria and Shoots Fish plus drinks on us.

We’d love to see you there — no RSVP necessary. Bring your brother, your mother, your sister, and your friends. First come, first served for everything on offer.

Doors open at 6 pm PST 
Live broadcast starts at 6:50 pm PST | 9:50 PM EST | 11:50 AM EAST
Location: JS Garage Address: 305 Wisconsin Ave, Oceanside, CA 92054

JS Garage is a warehouse style space located in Oceanside, half a mile from where Caity Simmers’ favourite pier burned down — also home to tech lords and the occasional evangelist.


How To Judge The Surf100 Finale, Pres By Pacifico Finale + Win A JS Surfboard

This finale has already been filmed, but not judged. Meaning, there’s no winner yet. It’s up to you who walks home with $100k.

Like in previous Surf100s, our competitors will still have 100 minutes to get their top two scores — and this is where you come in.


As a Stab Premium member and Surf 100 judge, you’ll be responsible for scoring the waves, and in the process, put yourself in the running to earn an injection of excitement to your quiver — a brand new surfboard from JS Industries.

Here’s how it works. When a surfer stands up on a scoring wave, you’re going to see a ‘score now’ icon pop up on screen. After assessing the wave’s quality, scroll beneath the Surf100 video player and find the relevant surfer scoreline.

Live commentary by Yadin, Selema, and Dane on Stab Premium and IRL at JS Garage.

Drag the widget between 0 to 100 until it displays your desired score. Then, hit submit to lock in your number. You’ll have 60 seconds after each wave to determine its score.

Now you’re probably wondering, how the hell do I win that board? Well, we’ll be taking the average score on each wave, from all of our audience judges. The person whose scores are closest to that average throughout the entire event will walk home with a fresh board from JS. 

In the meantime, familiarize with with past Surf100s below:

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