Stab Magazine | Steph Gilmore is the highest paid woman in Australian Sport

Watch the Surf100 $100k Finale: Wednesday, September 9th (PST)

1139 Views

Steph Gilmore is the highest paid woman in Australian Sport

By Lucas Townsend Mick Fanning and Steph Gilmore have made the Business Review Weekly’s top 50 earners in Australian sport. While NBA basketballer Andrew Bogut smoked the earnings with a $16.2m salary, Steph took the highest earning honours for all women in Australian sport with a breezy $1.75m per annum (or, just under $5k daily) – a fact you might’ve already learnt from Stab’s 2014 Women’s Rich List. Steph landed at 38th on the overall list. Fanning landed at 19th on the list with $2.7m, and remains the highest paid surfer in Aus. 2015 is a million-dollar year for Loz Enever. Photo: Baccon Steph’s earnings excludes a hefty world title bonus. But with her Roxy deal (roughly $1m), contracts with Sanitarium and Nikon (rumoured to be north of $250k apiece), and Ford wheels ($100k ambassador fee), it’s no wonder the big-monied darling sits at 38th spot on the BRW list. She’s a sophisticated and marquee surfer who, rightfully so, is cashing in on the non-endemics. It’s a promising state of affairs for women’s surfing (and surfing in general), when young girls no longer need to look to golf or tennis for a sporting future that pays. According to BRW, Sally Fitzgibbons just missed the list on $1.25m. But, that price will head south this year since cutting $500k-plus ties with Roxy. Both Tyler Wright and Laura Enever are also expected to swing into the millionaires lounge in 2015. And remember, these numbers don’t include prize money, a cash pool that’s been heavily topped up since ZoSea took over the WSL (formerly ASP) and levelled the women’s tour with the mens at 10 events. Mick has some of surfing’s most synonymous sponsorship deals. See, Mick’s all pushups and dips and tabata training, and his sponsors reflect his athleticism. Rip Curl own his wardrobe and his hat (v expensive property, this), there’s a $350k Red Bull rail deal, Skullcandy headphones, Dragon sunglasses, Vertra sunscreen, Audi horsepower, Creatures of Leisure accessories, FCS fins and DHD surfboards. But, the smartest investment Mick’s ever made was with Reef. His signature sandals with the bottle-opener on the sole has been one of the brand’s most commercially successful products. It’s also one of the fabled stories of retail mistakes. See the thing was, Reef didn’t think the thong would connect. At all. That’s why they agreed to a monstrous royalty deal with MF. Who would’a thought, a thong with a bottle opener on the sole? Mick Fanning. GENIUS. Photo: Muirhead Julian Wilson was number 30 on the list with his $2m salary from sponsors Hurley, Red Bull and Oakley. Joel Parkinson became an icon when he won his 2012 world title and that’s why he’s still able to pull $1.8m in deals with Billabong, Kustom, VZ and JS surfboards, and landed at 34th on the BRW list. TB took a heavy salary cut during Billabong’s 2012 share price melt. But deals with Globe, FCS and Nanotune put him at number 41, tied with Josh Kerr (Rusty & Arnette) on $1.5 million. There’s a lesson here, kids. Something about surfing lots and getting rich.

news // Mar 8, 2016
Words by stab
Reading Time: 3 minutes

By Lucas Townsend

Mick Fanning and Steph Gilmore have made the Business Review Weekly’s top 50 earners in Australian sport.

While NBA basketballer Andrew Bogut smoked the earnings with a $16.2m salary, Steph took the highest earning honours for all women in Australian sport with a breezy $1.75m per annum (or, just under $5k daily) – a fact you might’ve already learnt from Stab’s 2014 Women’s Rich List. Steph landed at 38th on the overall list. Fanning landed at 19th on the list with $2.7m, and remains the highest paid surfer in Aus.

loz_baccon_1

2015 is a million-dollar year for Loz Enever. Photo: Baccon

Steph’s earnings excludes a hefty world title bonus. But with her Roxy deal (roughly $1m), contracts with Sanitarium and Nikon (rumoured to be north of $250k apiece), and Ford wheels ($100k ambassador fee), it’s no wonder the big-monied darling sits at 38th spot on the BRW list. She’s a sophisticated and marquee surfer who, rightfully so, is cashing in on the non-endemics.

It’s a promising state of affairs for women’s surfing (and surfing in general), when young girls no longer need to look to golf or tennis for a sporting future that pays. According to BRW, Sally Fitzgibbons just missed the list on $1.25m. But, that price will head south this year since cutting $500k-plus ties with Roxy. Both Tyler Wright and Laura Enever are also expected to swing into the millionaires lounge in 2015. And remember, these numbers don’t include prize money, a cash pool that’s been heavily topped up since ZoSea took over the WSL (formerly ASP) and levelled the women’s tour with the mens at 10 events.

Mick has some of surfing’s most synonymous sponsorship deals. See, Mick’s all pushups and dips and tabata training, and his sponsors reflect his athleticism.

Rip Curl own his wardrobe and his hat (v expensive property, this), there’s a $350k Red Bull rail deal, Skullcandy headphones, Dragon sunglasses, Vertra sunscreen, Audi horsepower, Creatures of Leisure accessories, FCS fins and DHD surfboards. But, the smartest investment Mick’s ever made was with Reef. His signature sandals with the bottle-opener on the sole has been one of the brand’s most commercially successful products. It’s also one of the fabled stories of retail mistakes. See the thing was, Reef didn’t think the thong would connect. At all. That’s why they agreed to a monstrous royalty deal with MF.

20150128_2451-MIck_ABW

Who would’a thought, a thong with a bottle opener on the sole? Mick Fanning. GENIUS. Photo: Muirhead

Julian Wilson was number 30 on the list with his $2m salary from sponsors Hurley, Red Bull and Oakley. Joel Parkinson became an icon when he won his 2012 world title and that’s why he’s still able to pull $1.8m in deals with Billabong, Kustom, VZ and JS surfboards, and landed at 34th on the BRW list. TB took a heavy salary cut during Billabong’s 2012 share price melt. But deals with Globe, FCS and Nanotune put him at number 41, tied with Josh Kerr (Rusty & Arnette) on $1.5 million.

There’s a lesson here, kids. Something about surfing lots and getting rich.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

The 2026 $100k Surf100 Finale, Presented By Pacifico

Parko, Noa, Dakoda and Dimitri face off in our audience judged, 100-minute surf exhibition.

Sep 9, 2026

Can Parko Beat The Kids For $100k?

Watch our Surf100 warm-ups.

Sep 8, 2026

Nathan Florence On Why The 10,000 Hour Rule Does Not Apply To Surfing

And how tubes cost him $12,000 per minute.

Sep 8, 2026

How To Watch (& Judge) The $100,000 Surf100 Finale

Everything you need to know before September 9 (PST).

Sep 7, 2026

Go To Lakey Peak For Two Weeks, Accidentally Leave With SEOTY Entry

Watch a dozen or so A+ airs in Makana Franzmann's 'Off Axis.'

Sep 5, 2026

How Zeke Lau Became Surfing’s Villain | StabMic Ep. 30

“Am I happy with the way things played out? Not really.”

Sep 5, 2026

How Will This Weekend’s Hurricane Marie Stack Up Against 2014’s?

We asked Surfline's senior forecaster to discern fact from lineup chatter.

Sep 4, 2026

And Our $12k Kandui Resort Giveaway Winner Is…

Hosing down wildfires in Big Sur.

Sep 3, 2026

Watch: Two Underdogs, One Very Expensive Bone

Dakoda and Dimitri’s thoughts on facing Parko and Noa for a $100K payday.

Sep 3, 2026

Cloudbreak Saves Goofs From Challenger Series Horrors

Cole Houshmand and Erin 'Don't-Call-It-A-Title-Run' Brooks win in Fiji.

Sep 3, 2026

Karma Just Sent Kauli Vaast A Lump Sum

Perfect 10s, ankle sprains, and a rising swell in Fiji

Sep 2, 2026

Watch: EAST Starring Harry Bryant, Episode Two

This is not a fin test.

Sep 1, 2026

Fiji Lately: World Champs Out, Bar Tabs Up, Swell Inbound

Eight heats in 96 hours; or the glorious doldrums of Tavarua laydays. 

Aug 31, 2026

Harry Bryant On EAST, Big-Wave Psychology & Fin-Gate | StabMic Ep. 29

"I went off my own judgement thinking that was a thruster, and I was proved…

Aug 30, 2026

Watch: Uncut Gems On Africa’s Forgotten Coast

Eli Beukes stars in 'Rough Diamonds' by Now Now Media.

Aug 29, 2026

Hossegor Beach Cocaine Episode 4: What Goes Up

“Sometimes I’d go and see how much was left and go, ‘Oh god, there’s still…

Aug 28, 2026

Was Surf Film Music Better Back Then?

How to score a film in the '90s versus now, with tour guide Taylor Steele.

Aug 28, 2026

LIVE NOW: FORMER’s ‘DEFECT’

After 20+ premieres, a handful of broken bodies and several years’ worth of A+ footage,…

Aug 27, 2026
Advertisement