Stab Magazine | Steph Gilmore is the highest paid woman in Australian Sport
450 Views

Steph Gilmore is the highest paid woman in Australian Sport

By Lucas Townsend Mick Fanning and Steph Gilmore have made the Business Review Weekly’s top 50 earners in Australian sport. While NBA basketballer Andrew Bogut smoked the earnings with a $16.2m salary, Steph took the highest earning honours for all women in Australian sport with a breezy $1.75m per annum (or, just under $5k daily) – a fact you might’ve already learnt from Stab’s 2014 Women’s Rich List. Steph landed at 38th on the overall list. Fanning landed at 19th on the list with $2.7m, and remains the highest paid surfer in Aus. 2015 is a million-dollar year for Loz Enever. Photo: Baccon Steph’s earnings excludes a hefty world title bonus. But with her Roxy deal (roughly $1m), contracts with Sanitarium and Nikon (rumoured to be north of $250k apiece), and Ford wheels ($100k ambassador fee), it’s no wonder the big-monied darling sits at 38th spot on the BRW list. She’s a sophisticated and marquee surfer who, rightfully so, is cashing in on the non-endemics. It’s a promising state of affairs for women’s surfing (and surfing in general), when young girls no longer need to look to golf or tennis for a sporting future that pays. According to BRW, Sally Fitzgibbons just missed the list on $1.25m. But, that price will head south this year since cutting $500k-plus ties with Roxy. Both Tyler Wright and Laura Enever are also expected to swing into the millionaires lounge in 2015. And remember, these numbers don’t include prize money, a cash pool that’s been heavily topped up since ZoSea took over the WSL (formerly ASP) and levelled the women’s tour with the mens at 10 events. Mick has some of surfing’s most synonymous sponsorship deals. See, Mick’s all pushups and dips and tabata training, and his sponsors reflect his athleticism. Rip Curl own his wardrobe and his hat (v expensive property, this), there’s a $350k Red Bull rail deal, Skullcandy headphones, Dragon sunglasses, Vertra sunscreen, Audi horsepower, Creatures of Leisure accessories, FCS fins and DHD surfboards. But, the smartest investment Mick’s ever made was with Reef. His signature sandals with the bottle-opener on the sole has been one of the brand’s most commercially successful products. It’s also one of the fabled stories of retail mistakes. See the thing was, Reef didn’t think the thong would connect. At all. That’s why they agreed to a monstrous royalty deal with MF. Who would’a thought, a thong with a bottle opener on the sole? Mick Fanning. GENIUS. Photo: Muirhead Julian Wilson was number 30 on the list with his $2m salary from sponsors Hurley, Red Bull and Oakley. Joel Parkinson became an icon when he won his 2012 world title and that’s why he’s still able to pull $1.8m in deals with Billabong, Kustom, VZ and JS surfboards, and landed at 34th on the BRW list. TB took a heavy salary cut during Billabong’s 2012 share price melt. But deals with Globe, FCS and Nanotune put him at number 41, tied with Josh Kerr (Rusty & Arnette) on $1.5 million. There’s a lesson here, kids. Something about surfing lots and getting rich.

news // Mar 8, 2016
Words by stab
Reading Time: 3 minutes

By Lucas Townsend

Mick Fanning and Steph Gilmore have made the Business Review Weekly’s top 50 earners in Australian sport.

While NBA basketballer Andrew Bogut smoked the earnings with a $16.2m salary, Steph took the highest earning honours for all women in Australian sport with a breezy $1.75m per annum (or, just under $5k daily) – a fact you might’ve already learnt from Stab’s 2014 Women’s Rich List. Steph landed at 38th on the overall list. Fanning landed at 19th on the list with $2.7m, and remains the highest paid surfer in Aus.

loz_baccon_1

2015 is a million-dollar year for Loz Enever. Photo: Baccon

Steph’s earnings excludes a hefty world title bonus. But with her Roxy deal (roughly $1m), contracts with Sanitarium and Nikon (rumoured to be north of $250k apiece), and Ford wheels ($100k ambassador fee), it’s no wonder the big-monied darling sits at 38th spot on the BRW list. She’s a sophisticated and marquee surfer who, rightfully so, is cashing in on the non-endemics.

It’s a promising state of affairs for women’s surfing (and surfing in general), when young girls no longer need to look to golf or tennis for a sporting future that pays. According to BRW, Sally Fitzgibbons just missed the list on $1.25m. But, that price will head south this year since cutting $500k-plus ties with Roxy. Both Tyler Wright and Laura Enever are also expected to swing into the millionaires lounge in 2015. And remember, these numbers don’t include prize money, a cash pool that’s been heavily topped up since ZoSea took over the WSL (formerly ASP) and levelled the women’s tour with the mens at 10 events.

Mick has some of surfing’s most synonymous sponsorship deals. See, Mick’s all pushups and dips and tabata training, and his sponsors reflect his athleticism.

Rip Curl own his wardrobe and his hat (v expensive property, this), there’s a $350k Red Bull rail deal, Skullcandy headphones, Dragon sunglasses, Vertra sunscreen, Audi horsepower, Creatures of Leisure accessories, FCS fins and DHD surfboards. But, the smartest investment Mick’s ever made was with Reef. His signature sandals with the bottle-opener on the sole has been one of the brand’s most commercially successful products. It’s also one of the fabled stories of retail mistakes. See the thing was, Reef didn’t think the thong would connect. At all. That’s why they agreed to a monstrous royalty deal with MF.

20150128_2451-MIck_ABW

Who would’a thought, a thong with a bottle opener on the sole? Mick Fanning. GENIUS. Photo: Muirhead

Julian Wilson was number 30 on the list with his $2m salary from sponsors Hurley, Red Bull and Oakley. Joel Parkinson became an icon when he won his 2012 world title and that’s why he’s still able to pull $1.8m in deals with Billabong, Kustom, VZ and JS surfboards, and landed at 34th on the BRW list. TB took a heavy salary cut during Billabong’s 2012 share price melt. But deals with Globe, FCS and Nanotune put him at number 41, tied with Josh Kerr (Rusty & Arnette) on $1.5 million.

There’s a lesson here, kids. Something about surfing lots and getting rich.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

The 100 Million Dollar Wave

An economic study of Nazaré.

Dec 12, 2025

Tension 11 And The Beautiful, Battered State Of Bodyboarding

Chris White on reviving the iconic boog films after 20 years, and the unsettling physics…

Dec 12, 2025

Zoe McDougall Debuts In “I Love You 2”

But, according to Vogue, boyfriends are out.

Dec 12, 2025

How Will Australia’s Social Media Ban Affect Surfing’s Kidfluencers?

The high-stakes world of youth digital entrepreneurship.

Dec 11, 2025

Watch: Taro Watanabe Get Tubed In ‘Tsunami-Like’ Peru

“Nevertheless” is a beautiful disaster.

Dec 11, 2025

How Surfers Get Paid: Season 2, Episode 9

The Style Economy.

Dec 9, 2025

First Look: Stab x Raen x Mikey Feb Signature EAST Sunnies

Stack high, watch fly...

Dec 9, 2025

Shane Borland Drops His Rage Part, Seals Himself As Ultimate Surf x Skate Crossbreed

“That pink board is Kobo's, and I had some mojo with it.”

Dec 9, 2025

The Man Who Built A Kingdom Without A Crown

The life and legacy of Pukas founder, Iñigo Letamendia.

Dec 8, 2025

Moore Drops 18-Point Totals After 2-Year Break, McGill Sweeps Haleʻiwa and Sunset

“It was so liberating to come in to my husband and daughter and not be…

Dec 8, 2025

The 2024 Eddie Winner On Addiction, Jail Time, And His Long Road To Glory

The Stab interview with Landon McNamara.

Dec 6, 2025

The Eddie Can Go

Brent Bielmann and Mason Ho on the 2025/26 Rip Curl Eddie Opening Ceremony.

Dec 6, 2025

The Desperately Primal Defense Of Something That Was Never Truly Your Own

We talked to the people from that viral Canary Islands localism video.

Dec 5, 2025

EAST With Mikey February, Episode Four

And the four finalists are...

Dec 5, 2025

Queensland Surf Coach Eligible For Parole In 6 Months After Pleading Guilty To 31 Child Sex Offences

The former WSL QS competitor could be released as early as June 2026.

Dec 4, 2025

Nate Florence On The Pipeline Board Matrix, His Superhuman Status & The Truth About Boats

“I got milked and did some milking, basically.” 

Dec 2, 2025

How West Oz Accidentally Built A Good Fucking Wave

“Apparently they were building this reef for beginners and intermediates, but with swell it's a…

Dec 1, 2025

Liam McNamara Raises Over $100K To Bring Back ‘Wave Of The Winter’

“This is not a private party, it's an open door party. Everybody's welcome.”

Nov 30, 2025
Advertisement