Stab Magazine | Rumour: MillerCoors buys Saint Archer Brewing Co.
621 Views

Rumour: MillerCoors buys Saint Archer Brewing Co.

Word on the wireless is that Saint Archer Brewery has been purchased by MillerCoors. Saint Archer, in case you’re unawares, is the brewing company started by a gent named Josh Landan, and rolling with a shareholder list that includes a bunch of people who ride moving boards really well like Paul Rodriguez, Mikey Taylor, Josh […]

news // Mar 8, 2016
Words by stab
Reading Time: 2 minutes

Word on the wireless is that Saint Archer Brewery has been purchased by MillerCoors. Saint Archer, in case you’re unawares, is the brewing company started by a gent named Josh Landan, and rolling with a shareholder list that includes a bunch of people who ride moving boards really well like Paul Rodriguez, Mikey Taylor, Josh Kerr, Taylor Knox, Dusty Payne, Eric Koston, Jack Freestone, Todd Richards, Laura Enever, Pat Moore and plenty of others. While the company did two rounds of fundraising which may’ve led to some dilution, Stab hears that most ambassadors owned at least one percent of the company each… which’d mean $700k payouts. Which is a rather good ROI any way you slice it. Josh Landan, the mastermind, is believed to have scooped $10m, while OG partners P-Rod and Mikey Taylor no doubt collect a few mill each also.

Though this is still speculative, The Full Pint reached out to Josh, and his reply was: “At this time, I have no comment on rumours and speculation.” Really, “No” would’ve been easier if that were the answer. Maybe. Positive rumour is good for biz!

Saint Archer have done everything right so far. They’ve aligned directly with action sports, which works amazingly well for some brands (think: Red Bull, Stance Socks, etc). They were the first beer brand to do this, hence best dressed. Boutique and craft beers started landing heavily in 2012 and don’t seem to have a rear view mirror. But SA jumped on the moving bus just as it was starting to work up momentum in 2011. See also: the right time. Slate says that Americanos now drink more craft beer than regular old suds (Budweiser’s sales are declining because of it). And while most action sports fam start a clothing brand, choosing a rapidly growing industry like craft beer was an Einstein stroke. Also worth remembering: If there’s one thing that keeps pro athletes awake at night, it’s lack of longevity in their chosen field. Investments like this can really settle that angst.

And so, bravo if this all turns out to be true. No doubt this gives the Balter gang (Mick Fanning, Joel Parkinson, Josh Kerr and Bede Durbidge) hope for a Lion buyout in the next few years. But, that’s not why you get into something like this… it’s for the love, right? Certainly not 10 million dollars.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Unlocked: Leonardo Fioravanti’s Stab Edit Of The Year Entry 

Watch 'The Cut' now, and baffle at the quality of both the waves and the…

Oct 4, 2022

The Pro Surfer Who Filmed A War Documentary In Ukraine

Damien Castera's got a story to tell.

Oct 4, 2022

Honest Review(s): O’Neill Hyperfreak Fire

Pushing the Limits of Wetsuit Tech for Men & Women

Oct 3, 2022

How Much Would You Pay For A Session Like This?

A cost-per-vision breakdown of Kian Martin and Tai Buddha's latest strike mission.

Oct 2, 2022

Ongoing Dialogue: Jack Freestone And Album’s Matt Parker On How They Get Sparks To Fly

"Nowadays, a standard thruster feels pretty alt to me." -Jack

Oct 2, 2022

Davo’s Death Strikes At Surfing’s Core

The underground icon battled demons til the end. His untimely demise is yet another cautionary…

Oct 1, 2022

Macaroni in the Pot

Jaleesa Vincent and 200 Lefts in the Mentawais

Oct 1, 2022

Introducing A Brand New Travel Series (With A Familiar Name)

Watch the first New York episode of Stab & Red Bull's No Contest Off Tour.

Sep 30, 2022

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022

12:31

You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022
Advertisement