OG Ladybird Turned 2x Olympic Medalist Inks Deal With Swatch 

Waco, Texas, 2019.

A simpler time. We were in town for our second-ever Stab High, and we were trying a new concept called Ladybirds. At that time, it was incredibly rare to see someone land an air on the women’s CT. We, however, decided to hold an air comp for U13 girls.

And it worked. 

Sky Brown, who was 10 at the time, duelled with Sierra Kerr while a sweaty collective of intoxicated professionals cheered louder than they’d cheered all weekend. It was easily the high point of the event. 

Since then, Sky has won two bronze medals for skateboarding in the Olympics and took out gold in the World Skateboarding championships. She’s also made the final in a QS event, and it’s quite likely she’ll become the first person to compete in both skate and surf at the aforementioned games. 

“I surf when the waves are good and skate when they’re not,” Sky once said. Yeah, that seems to be working out.

Sky, who is still only 17, became the latest surfer to join the Swatch team. The Swiss watch brand’s new signing also includes her brother, Ocean, who is more focused on skating but is still handy enough in the place he’s named after. 

The Browns join Coco Ho on Swatch, who has been with the brand for over ten years and has even designed her own watch. More recently, Swatch picked up Noah Beschen and Hughie Vaughan. Noah has already created a short film with their help, and whispers suggest there’s more on the way.

“I honestly can’t say enough good things,” reckons Sky about joining the team. “Coco Ho has always been one of my favorite surfers because she brings the best vibes and so much radness to surfing, and Noah’s style and progression are just so sick.”

“The watches are super functional, light, and there are so many different styles,” she (and/or her media person) added. But, she ain’t lying.

Sky concluded by adding: “I love that Swatch is creating events outside of the normal competition scene and helping push action sports to a whole new level.”

A read between the lines suggests she’s all but a lock for an appearance at Swatch’s Nines Surf event, which will recreate its enchanting brand of chaos in Waco this October.