Hurley And Chevy Collab For SEMA Car Show 2016

As a general rule concept cars are funny, futuristic looking rigs, but when the folks at Chevy teamed up with the folks at Hurley, they created something that you might not mind rocking down the Baja Peninsula.

Not your run-of-the-mill logo wrapped truck, they started with a Chevrolet Colorado Z71 and threw everything but the camp stove at it.

“This concept is all about functionality,” says Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s what it delivers.”

To get it down the road this Colorado features a “conceptual” lifted suspension that rides on 17-inch wheels and Goodyear DuraTrac all-terrain tires. Under the hood the stock 2017 Colorado comes with a 3.6L V-6 engine and an 8-speed automatic transmission. We’re assuming the Hurley version has the 4×4 capability to get you down any washboard road.

This may not be your surf mobile, but hopefully can incite a the need to travel up or down the coast this week/weekend.

Up top the truck features a custom Bimini-style bedcover and board racks on the roof. In the bed the designers got creative with a bed-mounted Thule rack—nice for salty wetsuits and firewood.

Adorned in a soft Seafoam Green exterior, the real beauty is inside where Chevy’s used a material they’re calling “ventiprene” to make the seats “breathable and quick-drying.”

“It’s an amazing material that’s perfect for this application,” says Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

It’s believed that Chevrolet will likely judge public response to the concept for future collaborations in production vehicles, but for now your 1988 Econoline van’s just going to have to do.