Stab Magazine | Hurley And Chevy Collab For SEMA Car Show 2016
295 Views

Hurley And Chevy Collab For SEMA Car Show 2016

For when you got Baja on your mind. 

news // Nov 3, 2016
Words by stab
Reading Time: 2 minutes

As a general rule concept cars are funny, futuristic looking rigs, but when the folks at Chevy teamed up with the folks at Hurley, they created something that you might not mind rocking down the Baja Peninsula.

Not your run-of-the-mill logo wrapped truck, they started with a Chevrolet Colorado Z71 and threw everything but the camp stove at it.

“This concept is all about functionality,” says Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s what it delivers.”

To get it down the road this Colorado features a “conceptual” lifted suspension that rides on 17-inch wheels and Goodyear DuraTrac all-terrain tires. Under the hood the stock 2017 Colorado comes with a 3.6L V-6 engine and an 8-speed automatic transmission. We’re assuming the Hurley version has the 4×4 capability to get you down any washboard road.

Chevrolet Colorado Z71 Hurley Concept 002 SEMA 2016

This may not be your surf mobile, but hopefully can incite a the need to travel up or down the coast this week/weekend.

Up top the truck features a custom Bimini-style bedcover and board racks on the roof. In the bed the designers got creative with a bed-mounted Thule rack—nice for salty wetsuits and firewood.

Adorned in a soft Seafoam Green exterior, the real beauty is inside where Chevy’s used a material they’re calling “ventiprene” to make the seats “breathable and quick-drying.”

“It’s an amazing material that’s perfect for this application,” says Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

It’s believed that Chevrolet will likely judge public response to the concept for future collaborations in production vehicles, but for now your 1988 Econoline van’s just going to have to do.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Toasted: Reviewed By 10 Of Your Favorite Surfers

Caity Simmers' personal project on paper.

Feb 3, 2023

An Early Pipeline Exit For Stephanie Gilmore Amidst GenZ Glory

Day Two of the 2023 CT season was a clear notice that the kids are…

Feb 3, 2023

Hand-Shaping, Glassing, And Finishing ’70s-Inspired Displacement Hulls Will Not Make You Rich

Profile: Tristan Mausse of Fantastic Acid is in it for all the right reasons.

Feb 3, 2023

Hassling, Head-Dips, and Broken Apple Watches

The 2023 CT is underway. Here's what happened on Day One of the Billabong Pro…

Feb 2, 2023

Stephanie Gilmore And Filipe Toledo Are The 2022 Stab Surfers Of The Year 

Caity and Hughie take Best Juniors, “NOZ VID” wins best film, and Ho and Pringle…

Feb 2, 2023

Stab Surfer of the Year: The Stab Premium Vote

Day Ten: You voted, we counted.

Feb 1, 2023

Red Bulls, Crypto Bears, Former’s Six-Figure Fish, Tyler’s Multi-Millions And More

A brief catalog of the latest surf industry news and whispers.

Jan 31, 2023

20:37

“Definitely The First Time I’ve Gone Surfing Via Plane”

Parker Coffin, Harrison Roach, and friends tear through NZ on Roark's most well-rounded surf trip…

Jan 30, 2023

Pipe Preview: This Year Feels Different

With John and Gabs healthy — and the arrival of the femme next-gen — here’s…

Jan 29, 2023

WSL Tells Competitors: ‘You Better Like Them Apples’

Will mandating competitors to wear Apple Watches make the 2023 tour more or less engaging?

Jan 29, 2023

Stab Surfer of the Year: John John Florence, Italo Ferreira, Balaram Stack, Rolo Montes, and Shaun Manners

Day 9: "You can't do better than his year last year." - John John Florence

Jan 28, 2023

Full Moon Surfs, Impassable Puddles, And A Few Nights Spent Sleeping In A WSL Commentary Booth

A reader-submitted collection of nonconformist surf stories.

Jan 27, 2023

Kael Walsh Now Owns A Bitcoin, And Watched One Crypto Video

He’s officially your Stab Edit Of The Year champion.

Jan 27, 2023

Carissa Moore And Finn McGill Are Your 2023 Vans Triple Crown Of Surfing Champions 

They both pocket $50k and tickets to this year’s Vans Pipe Masters.

Jan 27, 2023

38:24

The Pick-Up, Presented By Vans, Episode 5

Mason Ho helps us ring in our final week on the North Shore.

Jan 27, 2023

Goofyfoot Brazilian World Champion Stars In Stab’s Biggest Board-Testing Franchise

Can you guess who?

Jan 26, 2023

Surf Community Rallies To Raise Funds For Eddie Winner And On-Duty Hawaiian Lifeguard Luke Shepardson

Because it's the right thing to do, of course.

Jan 26, 2023

Interview: Caity Simmers On Machete Wars, Rihanna, Personal Project Problems, And The Rise Of Female Surf Content. 

A toast to ‘Toasted.’

Jan 25, 2023
Advertisement