Stab Magazine | Bruce Irons signs with RVCA

Live now — Ep. 3 Of The Electric Acid Surfboard Test With Dave Rastovich

2 Views

Bruce Irons signs with RVCA

Words by Elliot Struck As of this morning, Bruce Irons has signed with RVCA. In November of 2012, Bruce split with longtime family Volcom, where he’d been for nearly 20 years, helping shape the company’s identity. A month later, he’d been picked up by Fox, which was bittersweet because Bruce had career support, but not from one of surfing’s better brands. Just over a month ago, it came to light that Bruce had parted ways with Fox, which was bittersweet because Bruce wasn’t riding for Fox anymore but now had no support. But the availability of Bruce’s biggest sticker came at a good time. After some dark years overcoming the death of his brother Andy, the Hawaiian prince was getting back on his game. He was spotted down in Mexico standing in huge sand drains, then in West Oz filming with John John Florence, who believes Bruce has the “Best tuberiding style in the world.” Then there was a mini-part at the end of View From A Blue Moon. Rumours of his impressive physical shape, and his decision to lose the quads and return to thrusters, were heartening. And that Rising Sun-sprayed Eric Arakawa quiver! And then, of course, the hashtag campaign to get Bruce a Pipe Masters wildcard – which ultimately became a reality. Bruce makes frontside grabs look better than anyone else in surf. WA, earlier this year. Photo: Chris Gurney Prior to this year, Bruce’s existence had been that of the roughest diamond. “(Before he died), I didn’t realise my brother was my ultimate drive in surfing,” Bruce told Stab. “My whole surfing world was my brother, that was the only reason I wanted to do good; to beat my brother, make my brother give me a compliment. After he died, for the last five years, I’ve been trying to put the pieces together, of my personal life, everything, it’s been kinda hectic. But in the end, it’s all gonna be positive, because who has a perfect story to tell?” RVCA, whose team is a beautiful mess of unique characters, already feels like home for Mr Irons. Just imagine a team trip to thumping P-Pass with Jay Davies and Bruce! “I’m very, very excited to be riding for RVCA,” Bruce told Stab. “Pat (Tenore, RVCA boss) was the first person I called when I had a chance to look for sponsorship, when Fox and I parted ways. He was the first because Pat has always been the coolest person to me and my brother, and I’ve always liked their brand – I like their clothes, I like what they stand for. I just know Pat’s a solid person who’ll never change. It’s a breath of fresh air to be riding for a company like this. It almost feels how Volcom was in the beginning, but even better. Because I know Pat’s a good guy, and will always be a good guy.” “It feels really good to have a new sticker on the board, and a wildcard into Pipe. That was a big reason why I rented this house in front of Pipe: I wanted to be here, I didn’t want to miss anything. In my mind, I knew if I just stayed out here and surfed, shit was gonna happen. It couldn’t have worked out any better.” I’ve said it before, and I’ll say it again: No doubt Stab isn’t alone in our joy at seeing Bruce enjoy some time in the sun. Backdoor, with one of many rising sun-sprayed Eric Arakawa. Photo: Laserwolf

news // Mar 8, 2016
Words by stab
Reading Time: 3 minutes

Words by Elliot Struck

As of this morning, Bruce Irons has signed with RVCA.

In November of 2012, Bruce split with longtime family Volcom, where he’d been for nearly 20 years, helping shape the company’s identity. A month later, he’d been picked up by Fox, which was bittersweet because Bruce had career support, but not from one of surfing’s better brands. Just over a month ago, it came to light that Bruce had parted ways with Fox, which was bittersweet because Bruce wasn’t riding for Fox anymore but now had no support.

But the availability of Bruce’s biggest sticker came at a good time. After some dark years overcoming the death of his brother Andy, the Hawaiian prince was getting back on his game. He was spotted down in Mexico standing in huge sand drains, then in West Oz filming with John John Florence, who believes Bruce has the “Best tuberiding style in the world.” Then there was a mini-part at the end of View From A Blue Moon. Rumours of his impressive physical shape, and his decision to lose the quads and return to thrusters, were heartening. And that Rising Sun-sprayed Eric Arakawa quiver! And then, of course, the hashtag campaign to get Bruce a Pipe Masters wildcard – which ultimately became a reality.

Bruce makes frontside grabs look better than anyone else in surf. WA, earlier this year. Photo: Chris Gurney

Bruce makes frontside grabs look better than anyone else in surf. WA, earlier this year. Photo: Chris Gurney

Prior to this year, Bruce’s existence had been that of the roughest diamond. “(Before he died), I didn’t realise my brother was my ultimate drive in surfing,” Bruce told Stab. “My whole surfing world was my brother, that was the only reason I wanted to do good; to beat my brother, make my brother give me a compliment. After he died, for the last five years, I’ve been trying to put the pieces together, of my personal life, everything, it’s been kinda hectic. But in the end, it’s all gonna be positive, because who has a perfect story to tell?”

RVCA, whose team is a beautiful mess of unique characters, already feels like home for Mr Irons. Just imagine a team trip to thumping P-Pass with Jay Davies and Bruce!

“I’m very, very excited to be riding for RVCA,” Bruce told Stab. “Pat (Tenore, RVCA boss) was the first person I called when I had a chance to look for sponsorship, when Fox and I parted ways. He was the first because Pat has always been the coolest person to me and my brother, and I’ve always liked their brand – I like their clothes, I like what they stand for. I just know Pat’s a solid person who’ll never change. It’s a breath of fresh air to be riding for a company like this. It almost feels how Volcom was in the beginning, but even better. Because I know Pat’s a good guy, and will always be a good guy.”

“It feels really good to have a new sticker on the board, and a wildcard into Pipe. That was a big reason why I rented this house in front of Pipe: I wanted to be here, I didn’t want to miss anything. In my mind, I knew if I just stayed out here and surfed, shit was gonna happen. It couldn’t have worked out any better.”

I’ve said it before, and I’ll say it again: No doubt Stab isn’t alone in our joy at seeing Bruce enjoy some time in the sun.

Bruce_-Laserwolf

Backdoor, with one of many rising sun-sprayed Eric Arakawa. Photo: Laserwolf

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

The Dark Arts Joyride

Mick Fanning and friends sample the DHD 'DNA' in a carbon-wrapped construction.

Nov 12, 2024

Watch Now: ‘Revival’ A Rusty Team Surf Film

5000 A-clips boiled down to 55-minutes of high-powered surf cinema.

Nov 11, 2024

What Have We Learned From 133 Minutes With Dave Rastovich?

A look into the wandering mind of surfing’s reluctant messiah. 

Nov 11, 2024

Why Can’t We Agree On Wave Heights?

Nate Fletcher, Mason Ho, and more on the subjective science of telling your friends how…

Nov 10, 2024

Stab Interview: Mitch Crews On His Middle Eastern Life And Not Surfing An Ocean Wave In Over A Year

The Senior Director of Abu Dhabi Surf speaks.

Nov 9, 2024

Premium Peek: Mason Ho, Noa Deane, Clay Marzo & Harry Bryant Devour Tropical Delights

Welcome to Ind-Ho-nesia.

Nov 8, 2024

Abu Dhabi, Actually

Taj Burrow, Coco Ho + Lungi Slabb sample the largest, longest + saltiest man made…

Nov 7, 2024

Everywhere You Can Watch The EAST Series Finale 

Dates + venues for screenings in the USA, Oz, Japan and Indo. 

Nov 7, 2024

Pulse Check: The State Of The Surf Industry In 2024

Optimism in the face of collapse.

Nov 6, 2024

New Blood Rising: Snapt’s Last Chapter Will Now Feature A Grom Section

Logan Dulien adds a farewell gift to Snapt5.

Nov 6, 2024

Watch: Griffin And Crosby Are The Best Brothers On Tour Since…

Mikey and Owen? CJ and Damo? Shea and Cory? Andy and Bruce?

Nov 6, 2024

Has Surfing Finally Chilled The Fuck Out In The Arctic?

How surfing failed to ruin the high latitudes.

Nov 5, 2024

Scott Bass On Running The Biggest Surfboard Expo In The World + The Next Hottest Trend In Design

Which OG rhino chaser sells for $36k?

Nov 4, 2024

What Are The Most Common Injuries In Surfing, And How Can You Prevent Them?

We asked the experts to address your aching body.

Nov 3, 2024

Schizophrenic Drone Demolition And The Truth About Seth Moniz’s Torn MCL

The storylines that didn’t make the final cut of Trilogy: New Wave

Nov 2, 2024

Is There A More Barreled Father-Son Duo In Surfing Right Now?

Tosh and Joel Tudor offer 16 minutes of convincing evidence.

Nov 1, 2024

The Electric Acid Surfboard Test Starring Dave Rastovich, Episode 3

Rasta tests six boards and the Unified Theory of Fins is set forth.

Oct 31, 2024

Meet The Most Dominant Man In (Regional QS) Surfing

John-Mark Tokong has 3 consecutive wins (and counting) at Cloud 9. Can anyone stop him?

Oct 30, 2024
Advertisement