Stab Magazine | An Outerknown update from Kelly Slater
1325 Views

An Outerknown update from Kelly Slater

Back in September, Kelly Slater properly announced his new brand, Outerknown. The whole surfing world had been following Kelly’s post-Quik trajectory with great interest since he split from his 23-year sponsor, waiting to see what shape his new venture would take. Outerknown has been growing hydroponic-style beneath the Kering Group umbrella; Kering, in case you’re […]

news // Mar 8, 2016
Words by stab
Reading Time: 2 minutes

Back in September, Kelly Slater properly announced his new brand, Outerknown. The whole surfing world had been following Kelly’s post-Quik trajectory with great interest since he split from his 23-year sponsor, waiting to see what shape his new venture would take. Outerknown has been growing hydroponic-style beneath the Kering Group umbrella; Kering, in case you’re in the shade, is a French group that floats brands like Gucci, Balenciaga and Saint Laurent, but also Volcom and Electric – which is why you’ve seen Kelly surfing in Volcom suits and trunks.

But there’s still been a little murkiness around when Outerknown would launch and what level of involvement Kelly would have and all sorts of other things we wanna know. Ticking off two of the boxes we’ve come to expect from the champ where big news is concerned (never gives away more than necessary, and does so by social media), Kelly fed the detail-lovers a little juice on Facebook recently, which you can read here:

I’ve had lots of questions in recent months about sponsorships, who’s supporting me, that sort of thing, so I figured I could most easily explain it here. I’ve been fortunate to go in a completely different direction and start a new brand called Outerknown.

Early on in the process, I met with The Kering Group to talk about partnering on brand creation and they immediately understood the ideas I/we had. We quickly came to an agreement of mutual support.

They’re helping Outerknown in any way necessary and I’ve become a #BrandAmbassador for any and all of their brands that make sense for both of us. In return Volcom, Electric, Cobra Puma Golf, and even Brioni, Balenciaga, Tretorn, Stella McCartney and others have all gotten behind me to lend their support in some way or another.

I’ll be working on surf specific product with Volcom and Electric and using Cobra/Puma golf gear while establishing Outerknown. I was recently in Paris to meet the whole team at #Kering headquarters.

I was totally blown away by their level of expertise in sustainability, sourcing and design across all platforms. I’ll dive a little deeper in future posts but in a nutshell, I’m beyond stoked with this opportunity and my new team.

I had no idea how many moving parts go into this endeavor and there is no better partner than Kering for what we’re doing. A huge thanks to everyone at the company and hope to get back and visit you all soon.

Kelly_Slide_2

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

The WSL Pumps Over 10 Million USD Per Year Into CT Prize Money

Here’s how much surfers make, and how dramatically that’s changed over the years.

Feb 7, 2023

The Worst Day Of Competitive Surfing (So Far) In 2023

With 2-point heat wins and 30-minute lulls, Day 3 of the Billabong Pro Pipeline was…

Feb 7, 2023

23:26

Unlocked: ‘Toasted,’ By Caity Simmers

Your favorite surfer directs, edits, and stars in her first feature film. 

Feb 6, 2023

2:29

More Dane Reynolds Than You Can Stomach In One Serving

Chapter 11 TV is everything surf media needs.

Feb 6, 2023

Kanoa Igarashi On Concussions, Goose Chases, Title Visions, The Three Types Of Surfers CT’ers Encounter In The Water, And More

A candid and wide-ranging conversation with 2022 World #5.

Feb 5, 2023

Can Small-Scale Investors Buy Into Wave Pools?

Say you got $10k and a dream — what can you do?

Feb 4, 2023

An Early Pipeline Exit For Stephanie Gilmore Amidst GenZ Glory

Day Two of the 2023 CT season was a clear notice that the kids are…

Feb 3, 2023

Hand-Shaping, Glassing, And Finishing ’70s-Inspired Displacement Hulls Will Not Make You Rich

Profile: Tristan Mausse of Fantastic Acid is in it for all the right reasons.

Feb 3, 2023

Hassling, Head-Dips, and Broken Apple Watches

The 2023 CT is underway. Here's what happened on Day One of the Billabong Pro…

Feb 2, 2023

Stephanie Gilmore And Filipe Toledo Are The 2022 Stab Surfers Of The Year 

Caity and Hughie take Best Juniors, “NOZ VID” wins best film, and Ho and Pringle…

Feb 2, 2023

Stab Surfer of the Year: The Stab Premium Vote

Day Ten: You voted, we counted.

Feb 1, 2023

Red Bulls, Crypto Bears, Former’s Six-Figure Fish, Tyler’s Multi-Millions And More

A brief catalog of the latest surf industry news and whispers.

Jan 31, 2023

20:37

“Definitely The First Time I’ve Gone Surfing Via Plane”

Parker Coffin, Harrison Roach, and friends tear through NZ on Roark's most well-rounded surf trip…

Jan 30, 2023

Pipe Preview: This Year Feels Different

With John and Gabs healthy — and the arrival of the femme next-gen — here’s…

Jan 29, 2023

WSL Tells Competitors: ‘You Better Like Them Apples’

Will mandating competitors to wear Apple Watches make the 2023 tour more or less engaging?

Jan 29, 2023

Stab Surfer of the Year: John John Florence, Italo Ferreira, Balaram Stack, Rolo Montes, and Shaun Manners

Day 9: "You can't do better than his year last year." - John John Florence

Jan 28, 2023

Full Moon Surfs, Impassable Puddles, And A Few Nights Spent Sleeping In A WSL Commentary Booth

A reader-submitted collection of nonconformist surf stories.

Jan 27, 2023

Kael Walsh Now Owns A Bitcoin, And Watched One Crypto Video

He’s officially your Stab Edit Of The Year champion.

Jan 27, 2023
Advertisement