Creatures Of Leisure Is Accusing Brands Of Infringing Their Leash Tech, John Florence’s Among Them

We recently caught wind of an intellectual property legal shmozzle involving Creatures of Leisure and a few other brands. We’ll get into that below while also exploring other uses of IP law in the surf space.

First, some background. According to your personal friends at the United States Patent and Trademark Office, an invention must be useful, novel, and nonobvious in order to be eligible for a patent.

“After working with a few brands, I’d say Creatures is pretty patent savvy. But I think that was learned the hard way, after introducing innovations that weren’t patented and became the gold standard that was picked up by other companies,” says Beau Campi, the Brand and Product Director at Creatures of Leisure.