Zuck Announces Facebook To Rebrand Itself As ‘Meta’ With Kai Lenny VR Foil Game - Stab Mag
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Zuck Announces Facebook To Rebrand Itself As ‘Meta’ With Kai Lenny VR Foil Game

“I’m gonna need a lot more sunscreen though…”

elsewhere // Oct 31, 2021
Words by Ethan Davis
Reading Time: < 1 minutes

After noting the incredible rebranding success stories of Kanye West (Ye), Cat Stevens (Yusuf Islam) and Puff Daddy (P. Diddy), Mark Zuckerberg announced that his social media behemoth Facebook Inc. would be changing its name to “Meta.” 

To aid with the new-age optics, he also rolled out a teaser of a forthcoming VR foil game featuring Kai Lenny, where two get barreled together and jump boats. “You’ve gotta pump it to jump it”, says Zuck before getting second place and voicing his desire to reapply sunscreen. 

Per the Associated Press report:

Facebook Inc. is now called Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg said Thursday is its commitment to developing the new surround-yourself technology known as the “ metaverse.” But the social network itself will still be called Facebook.

Also unchanged, at least for now, are its chief executive and senior leadership, its corporate structure and the crisis that has enveloped the company.

Skeptics immediately accused the company of trying to change the subject from the Facebook Papers, the trove of leaked documents that have plunged it into the biggest crisis since it was founded in Zuckerberg’s Harvard dorm room 17 years ago. The documents portray Facebook as putting profits ahead of ridding its platform of hate, political strife and misinformation around the world.

New name, same shark.

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