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Style for Sale

The Vans x Elmore Surfboards Collection Will Make You Look Better. Period.

elsewhere // Sep 28, 2022
Words by Corina Stephens
Reading Time: 2 minutes

Can people be words? 

I’m not talking synonyms here, I mean complete and utter embodiment. If so, Troy Elmore is style. The good kind. The kind you could watch all day kind. The surf-revivalist-but-not-to-be-confused-with-retro kind that selectively maintains only the best bits of our subculture’s golden era, catalyzing them with modern aesthetics and styling. That kind.

Anyone who has witnessed Elmore at sea can attest to this lingual anthropomorphizing, and his burgeoning shaping brand, Elmore Surfboards, is an extension of his agile abilities in the water.

Less is (El)more.

The crew at Vans Surf would agree with us and have gone a step further, partnering with their fellow Costa Mesan on a footwear and apparel capsule that captures Elmore’s essence (not in a weird way). Inspired by California mid-century surf and hot rod cultures, the range reminds us of simpler times. 

Embodying timeless style and effortless comfort (Troy and Vans, that is).
We’ll have what he’s having.
Not just any chukka.

Brought to life in classic silhouettes, the collection includes a vintage-inspired boardshort, floral-printed slip-ons, a creamy-hued chukka, and other versatile staples perfect for long, sunny days.

Pictured: Things made to improve with time.
Keeping the aloha ready-at-foot.

Each piece in the Vans x Elmore Surfboards collection is meant to improve with time and wear, reflecting both parties’ appreciation for goods made to last, proving that you can, in fact, buy style.

“A little bit of surfing, a little bit of craftsmanship … boom, boom boom.” – Troy Elmore’s life motto

Go get you some at vans.com/surf

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