Style for Sale

Can people be words? 

I’m not talking synonyms here, I mean complete and utter embodiment. If so, Troy Elmore is style. The good kind. The kind you could watch all day kind. The surf-revivalist-but-not-to-be-confused-with-retro kind that selectively maintains only the best bits of our subculture’s golden era, catalyzing them with modern aesthetics and styling. That kind.

Anyone who has witnessed Elmore at sea can attest to this lingual anthropomorphizing, and his burgeoning shaping brand, Elmore Surfboards, is an extension of his agile abilities in the water.

The crew at Vans Surf would agree with us and have gone a step further, partnering with their fellow Costa Mesan on a footwear and apparel capsule that captures Elmore’s essence (not in a weird way). Inspired by California mid-century surf and hot rod cultures, the range reminds us of simpler times. 

Brought to life in classic silhouettes, the collection includes a vintage-inspired boardshort, floral-printed slip-ons, a creamy-hued chukka, and other versatile staples perfect for long, sunny days.

Each piece in the Vans x Elmore Surfboards collection is meant to improve with time and wear, reflecting both parties’ appreciation for goods made to last, proving that you can, in fact, buy style.

Go get you some at vans.com/surf.