How Urbnsurf Kept Its Head Above Water During The Pandemic

Urbnsurf Melbourne finished its $43 million wave pool just in time for the start of the pandemic. With a project of this size, the waves of Covid 19 in Victoria created a lot of frustration. 

According to the Australian Financial Review:

The wave park sits on 5.4 hectares of land owned by Melbourne Airport. The pool stretches across two hectares – about the size of the Melbourne Cricket Ground – and holds 20 million liters of water. It is divided into four sections, catering for beginners (a lesson, board, wetsuit, and session costs $160 on the weekend) to elite surfers, with waves up to two meters and a maximum capacity of 84 surfers an hour.

Since its opened, the park has had to close its doors on four separate occasions. While frustrating, Urbnsurf’s chief Executive is still hopeful for the park’s future. “We are delivering an experience that is unique, it’s focused on the customer, it actually helps people. There are more and more studies which show the health benefits of surfing, so if we are going to realistically portray that to our customers, we have to have our internal team just believing in the cause,” he said.

Tudor also talks about the challenges in the wave pool industry and his strategy for the future.

Read the full interview here.