An Augmented Reality Surf Contest - Stab Mag

Live Now: How Surfers Get Paid — The Queens of Ascension

Bit of a marvel of human engineering really. 1000 punchy man-made waves per hour pulsed beneath trippy LED-displays with a thumping techno ambience, all within the confines of URBNSURF's 2.2 hectare diamond-shaped lagoon. All photos by URBNSURF/Andy Myers

An Augmented Reality Surf Contest

URBNSURF’s Winter Jam in technicolor pixels.

elsewhere // Aug 30, 2022
Words by Ethan Davis
Reading Time: 4 minutes

Last Saturday at the highly specific time of 3:01 PM the Boost Mobile Winter Jam Presented by Yeti kicked off at URBNSURF Melbourne.

URBN planning = on point

You could not have asked old mate upstairs for better weather: blue sky, warm and sunny conditions blessed the good people of Melbourne for the entire day, finishing with an out of control rouge-lipstick sunset as ‘The Rivals’ surf event and Snowboard pole-jam events got to the pointy end.

Wade Carmichael crack

The most impressive part about the whole operation was having a surf/snow/music fez on the same playing field. You could be cutting shapes to Dena Amy’s dirty techno remixes and at the same time be melting your pineal gland over Reef Heazlewood’s finners and Olympic snowboarder Valentino Guseli’s psycho technical rail bonks.

I couldn’t tell you the name of this trick but it was impressive.

The only downside was not having a second set of eyes to watch it all with.

POV: You’re in the lineup waiting for a set. This is going down behind the wall.

As someone who had never surfed a wave pool, I’ve gotta say it was a massive eye-opener. Watching the first sheet-glass mechanical tube roll in was more memorable than losing my virginity. Even more surprising was the poke of the wave. I was not expecting to snap a board in half in the pre-event freesurf.

No cranes required to lift Reef from his perches.

Couple of superstars getting around the VIP area too, which added to the glow of the day. We saw celebrity appearances from Josh and Sierra Kerr, Mol Picklum, Morgan Cibilic, Sally Fitzgibbons, big time chefs, artists and athletes.

Hey Sal.

Vibes ran high until the events conclusion where Reef Heazlewood and Sam ‘Redo’ Neumann were crowned surf and snow Champs respectively. It was amazing seeing the pros do their thing and seeing how relaxed they were between heats. Rock-paper-scissoring to decide who got the first wave, sipping Young Henry and Hard Fizz tins from the hot-tub, hooting and hollering for their fellow comrades, and hand-dancing to the thumping bass from out in the lineup.

Chicken dinner.

This was the first event of its kind to be hosted at URBNSURF. The next one will only be bigger and better. I suggest making sure you book yourself a ticket – we had a ball.

Can all QS events be like this?

Gallery below

Always go with Rock. Soz Letty, Reef’s up first.
Set Mo, popping off
Prayers = answered
Ladies of the mosh
Watching the Sierra show on the Beast mode setting was great entertainment.
Day f’rit.
Where are all the sets?!
Welcome to the Metaverse
Fizz squad
Lip surgery
The heaviest part thing about Valentino is that he probably surfs better than you too.


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