An Augmented Reality Surf Contest - Stab Mag

How Surfers Get Paid will drop at 6pm on Friday September 30

Bit of a marvel of human engineering really. 1000 punchy man-made waves per hour pulsed beneath trippy LED-displays with a thumping techno ambience, all within the confines of URBNSURF's 2.2 hectare diamond-shaped lagoon. All photos by URBNSURF/Andy Myers

An Augmented Reality Surf Contest

URBNSURF’s Winter Jam in technicolor pixels.

elsewhere // Aug 30, 2022
Words by Ethan Davis
Reading Time: 4 minutes

Last Saturday at the highly specific time of 3:01 PM the Boost Mobile Winter Jam Presented by Yeti kicked off at URBNSURF Melbourne.

URBN planning = on point

You could not have asked old mate upstairs for better weather: blue sky, warm and sunny conditions blessed the good people of Melbourne for the entire day, finishing with an out of control rouge-lipstick sunset as ‘The Rivals’ surf event and Snowboard pole-jam events got to the pointy end.

Wade Carmichael crack

The most impressive part about the whole operation was having a surf/snow/music fez on the same playing field. You could be cutting shapes to Dena Amy’s dirty techno remixes and at the same time be melting your pineal gland over Reef Heazlewood’s finners and Olympic snowboarder Valentino Guseli’s psycho technical rail bonks.

I couldn’t tell you the name of this trick but it was impressive.

The only downside was not having a second set of eyes to watch it all with.

POV: You’re in the lineup waiting for a set. This is going down behind the wall.

As someone who had never surfed a wave pool, I’ve gotta say it was a massive eye-opener. Watching the first sheet-glass mechanical tube roll in was more memorable than losing my virginity. Even more surprising was the poke of the wave. I was not expecting to snap a board in half in the pre-event freesurf.

No cranes required to lift Reef from his perches.

Couple of superstars getting around the VIP area too, which added to the glow of the day. We saw celebrity appearances from Josh and Sierra Kerr, Mol Picklum, Morgan Cibilic, Sally Fitzgibbons, big time chefs, artists and athletes.

Hey Sal.

Vibes ran high until the events conclusion where Reef Heazlewood and Sam ‘Redo’ Neumann were crowned surf and snow Champs respectively. It was amazing seeing the pros do their thing and seeing how relaxed they were between heats. Rock-paper-scissoring to decide who got the first wave, sipping Young Henry and Hard Fizz tins from the hot-tub, hooting and hollering for their fellow comrades, and hand-dancing to the thumping bass from out in the lineup.

Chicken dinner.

This was the first event of its kind to be hosted at URBNSURF. The next one will only be bigger and better. I suggest making sure you book yourself a ticket – we had a ball.

Can all QS events be like this?

Gallery below

Always go with Rock. Soz Letty, Reef’s up first.
Set Mo, popping off
Prayers = answered
Ladies of the mosh
Watching the Sierra show on the Beast mode setting was great entertainment.
Day f’rit.
Where are all the sets?!
Welcome to the Metaverse
Fizz squad
Lip surgery
The heaviest part thing about Valentino is that he probably surfs better than you too.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022


You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022


Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022


Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022