Here’s Dane Reynolds In Premium Violence… Again

Twins delivered, fresh capsule launched, and new film boiling with playcounts. Dane Reynolds sure knows how to remind surfing of his existence. But it isn’t a solo act; Former is a sartorial think-tank comprised of Dane, Craig Anderson, Austin Gillette, and Warren Smith. And their new capsule – released with a wild good Dane surf part of same name (watch exclusively above) – is another step in the right direction. And, it’s only the first release – there’s more coming in early October.

Above, an exclusive clip which we unashamedly bargained for. Below, a completely unrelated collection of our favourite pieces from the new, really very good clothing line.

DISCONNECT
I was gonna choose the Harmony for my fav pants but they don’t have any stretch in them and I get real thingy about no stretch in pants because it’s 2017 and not all luxury is extravagant. These are a decadent four percent spandex which in some other languages is spelt X-M-A-S. Plus… the cut is really good.

PRECESSION
Japan is the best country in the world because they don’t even realize just how future they are. Middle-aged, white and blue collar workers wear this style of jacket on the subway. Dane and Craig probably saw them back in 2013 when they premiered Slow Dance in Tokyo. And now, we’re here, applauding this unapologetic box cut.

MARILYN
Some very eclectic materials used in this range. Viscose in the PRECESSION jacket and now a #normcore rayon for this detail-heavy collar (twill tape pocket piping? Brrr!). This’d look as fabulous at the bowling alley as it would the local steakhouse, neither of which Former’s customers are frequenting, but maybe that’s the beauty of it all.

PREMIUM VIOLENCE
Couldn’t forget the title track now, could we? Pantone swatch 19-1524 sure is an evocative tone, isn’t it? Thinking about how good this’d look under that PRECESSION jacket, aren’t you?

CREATION
I do like that the style names of this entire range read like a Joy Division discography. Anyways… are you the type of man who feels comfortable in a white sweatshirt? Good for you. You’re a rare, fortunate breed. Luckily this one has some chest print to make it more achievable for the rest of us.

COIL
For mustard, it’s been a long, slow climb back from the depths of the 90s. And yet here it is, in its muted elegance, carrying a blunt print in regular fit 100 percent cotton. Not much to argue with here, really.