Here’s what John John Florence Travels with (The JJF Nixon Capsule)

Camera bags generally come with a tag that reads: “Steal Me.” But John John Florence’s new Nixon pack is specifically designed to be covert, so as not to draw attention to its valuable insides. John’s constantly circumnavigating, and his love for the lens is something that’s survived the Leica craze. His vocation, as you can imagine, takes him to some picturesque spots, and picturesque spots are where cameras get swiped.

This is how you take a flat lay. Special props for the colour-coordinated Astrodeck and woody texture.

Chic, yet practical. More Grylls than Testino.

Nixon are all about tailor-made products that fit the needs of their riders. John’s capsule features the aforementioned camera bag, the world’s thinnest full feature digital watch in John’s sig olive/camo colourway, and a micro fibre towel (pretty much the most useful piece of cloth ever).

Like all good millennial-driven capsule activations, the whole thing fits together perfectly. Note how it all zips together, cute towel clipped to the bottom, your SLR buried within. A quick check of the time on your slick camo timepiece and off you go for the horizon. In the words of brother John himself, “It fits my lifestyle, both on and off the road.”

Oh, and, this is a very limited edition. That means 50 of each product. If you want one, don’t sleep on it.

Right here!