Sage Erickson Makes Slowtide x RVCA’s Collab Look Divine
And it was pretty damn good to start with.
When it comes to ideas, especially in retail, simplicity is key.
Technologically we’ve peaked in the majority of things we use every day. Cars are still pretty filthy, but that’s more global politics than scientific lagging. No, we’re talking about pants, socks, arguably surfboards, and most certainly towels. Mum gifted me a microfibre, super duper absorber towel for Xmas and although it mightn’t collect sand, it’s soulless, and certainly doesn’t offer much comfort after a brisk dip. Slowtide towels are soft, cosy, and packed with soul. In particular, the handsome new offering they whipped up in conjunction with RVCA.
Owning a quiver of fresh, handsome towels is a sure sign of relative maturity and refinement. There’s nothing more embarrassing than a member of the opposite (or same) sex asking to borrow your towel when you know it’s been stuffed in the back of your van for a month and could potentially stand upright of its own accord. That’s why Slowtide is such a godsend. All you need to do is leaf through the racks, pick out a couple (buying one is a band aid solution to your drying ills) and drop a relatively small, completely justified slice of coin.
Slowtide x RVCA is a collection of three pieces: two towels and a blanket, all designed by French illustrator and RVCA ANP advocate, Johanna Olk. The towels are bold without being garish: cheetah print for the more overt in taste, and ever-effective stripes for those who like to keep it classic. Having towels that serve to preserve your modesty hopping through a post-winter carpark change and look good enough to lie on in summer is essential. Johanna’s prints are more than up to both of those tasks.
The blanket’s just beautiful. Whenever an impromptu beach/garden hang occurs, someone always manifests a mangy blanket that ends up covered in hummus and jammed back in the dark hovel from which it was pulled. The communal convenience of all being able to sit around the cheeseboard marginally overpowers the stench of picnics past, but not by much. Whipping out a Johanna Olk designed, heavyweight blanket is sure to catapult your meagre standing within your group, and it’s size (big, but not ludicrously so) means that the brie and cranberry (provided you still reside in the 80s) isn’t such a pain to clean off.
Contrived, sure. But you can’t deny that it’s an aesthetically pleasing beach set up.
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