Stab Magazine | Kassia Meador makes exquisite women’s wetsuits!

The site will undergo maintenance on Monday, 23rd June from 3 AM to 3:30 AM CST.

Live Now — 1-Week Premium Peek — Episode 2 Of Surf100 Challenge Series Presented By Pacifico

547 Views

Kassia Meador makes exquisite women’s wetsuits!

All photos Kassia Surf You know Kassia Meador from years worth of glamorous Roxy campaigns, and a highly noteworthy elegance and skill on a longboard. Wherever the aesthetics and lifestyle of women’s surfing have burned brightest, Kassia has never been far. But, craving the creative freedom that driving in your own lane can offer, Kassia left the Roxy fam to produce her own line of women’s wetsuits. A breeze through the lookbook for Kassia + Surf will reveal a line of everything that surfing rubber for gals should be. But, Stab wished to know a little more… Interview by Ali Klinkenberg Why’d you leave the safety of the Roxy bosom to strike out on your own? It was time for me to try something new. I’d grown as much as I possibly could with Roxy in my 15 years there. Working with big companies you learn a lot, and you have great support and resources. But with the support comes things you have to sacrifice when it comes to creativity. I left because I wanted to have the freedom to create everything I can dream of, unfiltered. Do you think surfing’s on the cusp of a cultural/gender shift? Are the girls becoming more marketable than the guys? I don’t really think it’s about women being more marketable than men. I just think more and more women are starting to surf, it’s contagious! Who wouldn’t want to travel to tropical destinations, lounge around on deserted beaches and ride beautiful waves under the sun? Whatever your sex it’s hard not to fall in love with the lifestyle. But I do feel that generally women tend to be more inspired by the romantic surfing lifestyle. Did Roxy set the blueprint for where women’s surfing is today In terms of marketing the lifestyle rather than the performance level of the surfing? Yes, I really feel that Roxy and Lisa Anderson really brought surfing to where it is today. They were smart and really embraced both the competitive and lifestyle sides of surf culture. Does the female style lends itself to the riding of alternative crafts? I really feel that female elegance is beautifully illustrated in riding alternative surfboards. It’s not to say women don’t look fantastic riding standard shortboards. But there’s something about the female approach to riding longboards, eggs, fishes that’s just so lovely to watch. Are lady loggers more stylish than the men? I wouldn’t say they’re more stylish than the men. To me it’s about the type of longboard that somebody’s riding and how they’re riding it. That’s how I gauge style. I like watching classic logs being ridden smoothly down peeling points. Who’s your favourite surfer? Oh, so many. Dane Peterson for how he nose rides. Alex Knost mid lengths. Joel Tudor, cause he’s my number one smooth guy on a log. Jared Mell, you never really know what that guy’s gunna do on a wave. And, Stephanie Gilmore, she’s just so smooth. Why wetsuits? To me, wetsuits have always been a surfer’s fashion statement. I mean, who really cares what we’re wearing on land? In the water’s where we do our thing. That’s why I always wanted to design wetsuits and was super stoked when I got the opportunity seven years ago with Roxy. Since then I’ve learned a lot and I’m excited to take that knowledge and really push the limits to where women’s wetsuits can go. What’s next for Kassia Surf? We just launched our Palo Santo Triangle Wax. Also did some limited collaborations with Summer Bummer, EIR+NYC, and ALLSWELL called THE KIT, your ultimate summer bag of seaside essentials. We also have a lot more up our sleeves coming soon so definitely sign up for the newsletter through our website and we’ll keep you warm and informed.

style // Mar 8, 2016
Words by Stab
Reading Time: 3 minutes

All photos Kassia Surf

You know Kassia Meador from years worth of glamorous Roxy campaigns, and a highly noteworthy elegance and skill on a longboard. Wherever the aesthetics and lifestyle of women’s surfing have burned brightest, Kassia has never been far. But, craving the creative freedom that driving in your own lane can offer, Kassia left the Roxy fam to produce her own line of women’s wetsuits. A breeze through the lookbook for Kassia + Surf will reveal a line of everything that surfing rubber for gals should be. But, Stab wished to know a little more…

Interview by Ali Klinkenberg

lookbook-2015-13Why’d you leave the safety of the Roxy bosom to strike out on your own? It was time for me to try something new. I’d grown as much as I possibly could with Roxy in my 15 years there. Working with big companies you learn a lot, and you have great support and resources. But with the support comes things you have to sacrifice when it comes to creativity. I left because I wanted to have the freedom to create everything I can dream of, unfiltered.

Do you think surfing’s on the cusp of a cultural/gender shift? Are the girls becoming more marketable than the guys? I don’t really think it’s about women being more marketable than men. I just think more and more women are starting to surf, it’s contagious! Who wouldn’t want to travel to tropical destinations, lounge around on deserted beaches and ride beautiful waves under the sun? Whatever your sex it’s hard not to fall in love with the lifestyle. But I do feel that generally women tend to be more inspired by the romantic surfing lifestyle.

Did Roxy set the blueprint for where women’s surfing is today In terms of marketing the lifestyle rather than the performance level of the surfing? Yes, I really feel that Roxy and Lisa Anderson really brought surfing to where it is today. They were smart and really embraced both the competitive and lifestyle sides of surf culture.

Does the female style lends itself to the riding of alternative crafts? I really feel that female elegance is beautifully illustrated in riding alternative surfboards. It’s not to say women don’t look fantastic riding standard shortboards. But there’s something about the female approach to riding longboards, eggs, fishes that’s just so lovely to watch.

Are lady loggers more stylish than the men? I wouldn’t say they’re more stylish than the men. To me it’s about the type of longboard that somebody’s riding and how they’re riding it. That’s how I gauge style. I like watching classic logs being ridden smoothly down peeling points.

lookbook-2015-11

Who’s your favourite surfer? Oh, so many. Dane Peterson for how he nose rides. Alex Knost mid lengths. Joel Tudor, cause he’s my number one smooth guy on a log. Jared Mell, you never really know what that guy’s gunna do on a wave. And, Stephanie Gilmore, she’s just so smooth.

lookbook-2015-25

Why wetsuits? To me, wetsuits have always been a surfer’s fashion statement. I mean, who really cares what we’re wearing on land? In the water’s where we do our thing. That’s why I always wanted to design wetsuits and was super stoked when I got the opportunity seven years ago with Roxy. Since then I’ve learned a lot and I’m excited to take that knowledge and really push the limits to where women’s wetsuits can go.

lookbook-2015-20

What’s next for Kassia Surf? We just launched our Palo Santo Triangle Wax. Also did some limited collaborations with Summer Bummer, EIR+NYC, and ALLSWELL called THE KIT, your ultimate summer bag of seaside essentials. We also have a lot more up our sleeves coming soon so definitely sign up for the newsletter through our website and we’ll keep you warm and informed.

lookbook-2015-17

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

German University Surf Contest Derails After Local Pushes Competitor Off Wave

The story behind the shove, and why wave-rental politics turned physical in Seignosse.

Jun 22, 2025

An Accidental 90-Minute Chat With Caity Simmers

A Stab Interview on life, individuality, and chimpanzee research initiatives.

Jun 21, 2025

No Tears In Saquarema

Can anyone other than Italo, Filipe or Yago win the Vivo Rio Pro?

Jun 20, 2025

Surf100 Challenge Series Presented By Pacifico: Episode 2

Our seven surviving surfers confront an oddly large California beach break.

Jun 19, 2025

Why Is One Of The World’s Longest Lefts Being Bulldozed?

Pavones residents displaced as excavators move in.

Jun 19, 2025

The Seven Surfing Conspiracies

Inside surfing’s shadow government: what they don’t want you to know.

Jun 18, 2025

Mongrels Flood The Mondrian, Doped Youth Resurfaces in Versace

An autopsy of the Solento Surf Film Festival — and a breakdown of the biggest…

Jun 18, 2025

The Billion Dollar Hole Behind Lakey Peak: Should Surfers Be Worried?

A massive gold mine is being excavated behind the Indonesian surf village, fueled by foreign…

Jun 17, 2025

Record-Smashing Surf Coach Eyes Off His Next Victim: Sydney Olympic Park

Blakey Johnson’s July plans: survive 108+ hours in the cool, recirculated waters of URBNSURF. 

Jun 17, 2025

Watch: Milk & Honey, Presented By YETI & Sun Bum

A surf film starring Stephanie Gilmore, Caity Simmers, Coco Ho, and Frankie Harrer.

Jun 17, 2025

Stab Interview: WSL Tour President Graham Stapelberg On The Changes And Challenge(r)s Of The Post-Cut Era

Maxing Pipe, Triple Crown realities, Jordy Smith, sponsors up the yin-yang, and more.

Jun 16, 2025

Was That The Best Day Of Performance Surfing In 2025?

Kerrupt flips, double airs, and a cornucopia of 9 point waves.

Jun 15, 2025

Watch: Albee Layer Drops His Second Stab Edit Of The Year In 4 Months

And we dare say "Less Than Easy" is even better than the former.

Jun 13, 2025

Surf100 Challenge Series Presented By Pacifico: Episode 1

Our first loser goes home in this "king of the hill" showdown.

Jun 12, 2025

How To Convince A Bunch Of Small Town Floridians That They Need A Wavepool

Warren Smith is creatively diversifying the tourism portfolio of his hometown.

Jun 12, 2025

Italo And Filipe Lost, But Surfing Won Today

No shortage of excellence on Day Two at Lowers.

Jun 11, 2025

Opinion: Griffin vs Filipe Was A Masterclass In Surfing & Judging

And the exact reason Lowers is on tour.

Jun 11, 2025

How Politics Canceled A WSL Pro Junior Event In The Basque Country

The Israel-Palestine conflict hits surfing.

Jun 11, 2025
Advertisement