Stab Magazine | How Josh Kerr Fulfilled His Dream Of Playing Professional Mini Golf

How Josh Kerr Fulfilled His Dream Of Playing Professional Mini Golf

TravisMathew and the untouched market of the surf/golf enthusiast. 

style // Sep 1, 2018
Words by Stab
Reading Time: 2 minutes

A longstanding niche in surfing has been tapped.

The fisherman crossover: covered. The city slicker: ticked. But, the surfer who enjoys a quick nine holes before or after a session: almost all but left alone.

Enter TravisMathew – a lifestyle brand with a glowing presence in the golf world – who recently added Josh Kerr to their athlete roster.

Here’s how the story goes:

In 2016, a boutique belt brand called Cuater tried to dip their toes in the low rent district of the surf industry. After finding little success, they branched out to golf while keeping their roots on the coast. As co-founder Ben Donnelly, a gentleman who made his way onto our Stab30 under 30 feature, once told Stab, “In surfing, no one wanted to give us the time of day, but when we went to a golf expo, all the sudden we were the cool kids.” Cuater has since been acquired by TravisMathew, who was then bought out by golf industry goliath, Callaway.

After Cuater put together a small surf team featuring a few underground guys and most notably San Clemente pier shooter, Ian Crane, TravisMathew took the reins and signed ex-CTer and miniature golf extraordinaire Josh Kerr – their highest profile surfer to date. 

In an industry where the song remains the same, it’s become common for surfers to branch outside of their endemic sponsors and take on something that checks a box beyond the brine. Kerrzy is a prime example of this, from being a part owner of Balter Beer to this recent welcome to the team video courtesy of TravisMathew. “I’m thrilled to be around a brand with a lot of forward momentum and (internal) excitement,” says Mr. Kerr. 

As part of the Josh Kerr welcome wagon, TM is putting up one of his Album Surfboards, a set of golf clubs, TravisMathew club covers and a $1K TravisMathew online giftcard. If you’d to enter the “Surf and Turf” giveaway, tap this link and enter your email address.  


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Mountains Died So You Could Surf

The value of sand.

Aug 15, 2022


UPDATE: People Are Still Surfing ‘La Jetee’ in Reunion Island

Returning to the best & sharkiest air wave in the world, as seen in Mod…

Aug 14, 2022

These Are Your Favorite (Female) Surfers

What the Stab reader survey teaches us about taste.

Aug 14, 2022


Kelly and Local Gal to Win Teahupo’o?

Local insights and a firing forecast.

Aug 13, 2022

These Are Your Favorite (Male) Surfers

Insights from the 2022 Stab Reader survey.

Aug 13, 2022


Fear And Loathing in Mainland Mex

Parker Coffin, Harry Roach, and the Roark crew embark on an authentic Oaxacan (surf) trip.

Aug 13, 2022

Tahiti Preview: The End Of The Road For 72% Of The CT

And hello there, blob of swell.

Aug 12, 2022


While Everyone Flocked To Tahiti, Kelly Stayed in Jbay

...And proceeded to rip the hell out of it on a "borrowed" 5-finned Tomo.

Aug 11, 2022


Can A GQ Cover Boy Take Out Teahupo’o?

Kauli Vaast is your incredibly handsome Tahiti trials winner.

Aug 11, 2022

Watch: Ramble On With Caity Simmers 

An action-rich tour behind the scenes of her triumphant first voyage to Oz.

Aug 11, 2022

PSA: Surf Filmers Not Welcome In Nicaragua

Cameras and drones are being seized on arrival, Stab spoke with two recent visitors.

Aug 11, 2022

Inside The Alternative Surfboard Marketing Machine 

Two of the biz's best — Matt Parker and Blake Peters — spill many beans.

Aug 10, 2022

The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo

Two Brazilian sporting icons killed brazenly by off-duty police officers.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022

Zeke Lau & Bettylou Sakura Johnson Win The Vans US Open Of Surfing 

Hawaii dominates HB.

Aug 8, 2022

How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months

Luke Stedman elaborates on his Blackball surf programs.

Aug 7, 2022


Sweeter Than Stolen Honey 

A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.

Aug 7, 2022