Stab Magazine | Four Selects from Dane Reynolds' Former Range

How Surfers Get Paid will drop at 6pm on Friday September 30


Four Selects from Dane Reynolds’ Former Range

“Hand Dyed, by Dane.”

style // Mar 22, 2019
Words by Stab
Reading Time: 2 minutes

Dane Reynolds’ DIY offerings continue to allure the surf world. Six years after his maiden apparel brand entered the market, Summer Teeth met its end in a string of Quik cutbacks. But Dane was not broken nor discouraged. He went on to form his own clothing brand, Former, which just released Dane’s new hand-made collection called “Devolve”. It’s a small release, only ten pieces, but here’s our four highlights.

Dad Hat, Dyed by Dane

I don’t do hats, but this looks a nice one for people who do. The Devolve Hat makes the list in a large part due to the description, the first part of which reads: “Hand dyed by Dane.” And the second: “Due to the dying process no two hats are the same.” Can’t fault a CEO who still get his hands dirty, and kudos Former for keeping quality control loose ‘n’ fun.

Tasty Mustard Tee

The Former boys sure love this colour, and we’re partial too. A little mustard is a nice break from the drab cycle of grey, white and black, and it hides a stain a little better than the former two (for the calamitous hot dog eaters among us). Not sure what the significance of 100 is, but the graphic’s whacked-out and ambiguous, and makes it seem like there’s a story behind it. Some things are better left unsaid.

The Great Enigma Hood

Purely by chance, the space in which I’m currently working just put Dane’s self-reflective opus, Chapter 11, up on the screen. I’d forgotten how refreshingly honest Mr. Reynolds can be when he feels like it; we’re lucky to have him. The return of the hoodie is a godsend for those among us, who, like Dane, occasionally like to put up the barrier and pretend like the outside world isn’t happening for a bit. So who better to back in terms of a black, incognito signature hood than one of surfing’s great enigmas? 

Non-standard Take on the Logo Tee

It doesn’t matter if you’re Former or Fubu, the logo tee’s where you make up ground in the rag game. Former knows this, but likes to put their own seal on things. On the front of this plain(ish) white tee is a very hand drawn “F” courtesy of the range’s director, and then a blurred-out back print. As an aside I love how shambolic (by design) Former remains. You go on their site to pinch a bunch of product shots and they’re all different formats and sizes, Dane’s in a few, not in others, it’s authentic. Best not to overthink it.

Kit yourself out in some new Former gear here.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022


You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022


Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022


Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022