Watch: Mick Fanning Dons The Search California

Mick’s a dad.

Got dad strength. Dad jokes. Dad wisdom. On The Search California, MF’s paternal instincts transpire in corny puns and gags, the employment of new-age jargon re: ‘YOLO’s’ and pop-culture references re: ‘Island Boys’ to the amusement of Rip Curl juniors, ‘Crop-sy’ Cola and Conner C.

Not exactly on-brand with Derek Hynd OG conception of ‘The Search’, now the longest running campaign in surf marketing history (31 years), a campaign designed to “inspire every kid with a dream” by showcasing the true spirit of surf exploration given this trip goes from San Fran to Lowers, but… entertaining no less.