Fiji Is For Rum Drinks And Multi-Person Tubes
Koa Rothman and crew bring us to Disneyland.
If you hadn’t already noticed, internet Influencers have looked beyond Instagram and into the realms of Youtube vlogging in order to capture a global audience. One reason for this is that Youtube pays – albeit poorly – for video content that receives advertising, clicks, and engagement on their site. But unless you have millions upon millions of followers, Youtube is not gonna bring in enough money to sustain oneself, let alone cover trips to Fiji.
So through Instagram and Youtube, Influencers are essentially building a personal brand and following that, once robust enough, becomes attractive to companies who have something they want to sell. Depending on what good or service it is they’re trying to sell, the company will select Influencers whose followings match their target demo and pay those Influencers to pimp their product.
Koa Rothman is currently up to 7k subs on Youtube, which after only five videos is quite a remarkable feat. Reading through the video comments it’s clear Koa’s appealing to both endemic and non-endemic audiences, which is really the trick if you want to make it big as a surf personality (see: JOB). Love ’em or hate ’em, it seems we’ll start to see more of these pro surfer vlogs popping up in the not so distant future.
Oh and if you missed part one of the Fiji trip, watch below:
Globe Pulls Out Of The Apparel Game
…and, Taj Burrow and Dion Agius are now looking for new main sponsors.
Owen Wright Announces Retirement From Competitive And Heavy-Water Surfing
But will surf final CT event at Bells.
Fancy An Ale, Some Good Music, And A Bunch Of Tubes?
Ballet's minimalist full-length will satiate your needs.
Take Stab’s 2023 Audience Survey, Win A 3-Board Quiver
Stab towels and Premium subscriptions also up or grabs.
Jessi Miley Dyer On The New Challenger Series Schedule And More
Did you know that you could miss the mid-year cut and still theoretically win the…
Don’t Miss The Last Wave Of The First 2023 SEOTY Entry
Jacob Willcox's ‘Into Dust’ just set the bar.
Warren Smith on New Welcome Rivers Range and Buying Jaguars on Facebook Marketplace
Now available in the Antipodes...
Wavegarden Spills How The Sausage Is Made
BTS of their global air wave rollout ft. Yago Dora, Dion Agius, Reef Heazlewood and…
Minds, Machines, And The Magic Of Hands
How modern shapers split their time between designing files and hand-finishing boards.
Are Hectic Lefts The Final Finless Frontier?
William Aliotti is on the right-foot-forward fringes.
Watch: Luke + Eddie
A mostly unknown, on-duty lifeguard won the most prestigious big-wave event in history. How Luke…
A Pipe Master, Ryan Burch, And Some Pickle Forks On The Eastern Seaboard
This one ticks a lot of boxes
Brazil Has A Talent Problem
And three other things we learned from the Rip Curl Pro Portugal.
Mick Fanning On A Unicorn, Bags Of Dicks, And A Shocking Script Read By Surfing’s Biggest Stars
Vaughan Blakey and Nick Pollet on their outrageous film, 'The Greatest Surf Movie In The…
Italo Ferreira Caught 63 Waves In An Hour
And other stats from our Stab in the Dark production.
Comments are a Stab Premium feature. Gotta join to talk shop.
Already a member? Sign In
Want to join? Sign Up