jetBlue feels wrath of John John Florence and fans

Today, budget airline jetBlue learnt a difficult lesson: Don’t fuck with John John Florence and his 418k Instagram followers. This morning, Hawaii’s freshest prince, midway through an enthusiastic promo run for his new opus View From A Blue Moon, had just jumped off a flight from JKF to LAX when he posted a photo of a mutilated board coffin.

“Just wanted to say a big thanks to @jetblue for treating my poor board bag like this and telling me you’re not responsible! Haha I paid $500 for this new shape to my board.”

Looking at the photo, it’s difficult to imagine the amount of force required to achieve this. But, jetBlue weren’t overly understanding about the damage, and in no uncertain terms told John to beat it. Hence, the understandable Instagram post above.

Here’s where it gets good: jetBlue, unaware of who they’d rubbed so wrongly, have just entered what’s referred to in technical terms as a Shit Storm. Their social media has since been awash with furious fans. Below is a microcosm of the awesomeness:

I can’t help but feel a sense of togetherness in the surf community at this moment. If there’s two thing we can all unite in our distaste for, it’s getting stung with oversized baggage fees, and the constant spectre of damaged crafts at the hands of baggage handlers. John John vs jetBlue is all of us vs jetBlue.