Stab Magazine | The WSL Is Casting Where The Fish Are

And The Winners Of The Vans Triple Crown of Surfing Are... Watch The Pick-Up Episode 5, Presented by Vans, To Find Out

307 Views

The WSL Is Casting Where The Fish Are

Adding corpo dollars to the fam who actually relate to surf. 

news // Apr 29, 2017
Words by stab
Reading Time: 3 minutes

It’s 2016 at the Hurley Pro at Trestles, Samsung logos line the competitor’s area, the media sweatbox, VIP section, scaffolding and the sleeves of competing surfers. In contrast, everyone’s glaring into their iPhones, Mac Book Pros, and a few digital nerds are reading texts via Apple watch. It had never been more apparent to the Samsung corporates in the booth watching the surf contest, that no surfers really use Samsungs (check the Stab audience’s choice of device attached) and that no amount of logos splashed around were ever gonna go through the discomfort of leaving Mr Jobs’ prized device.

In today’s least surprising bit of analytic info, 1.63% of Stab readers use a Samsung.

It was a bold experiment into the world of surf, which at its peak saw Gabs Medina riding an electronic surfboard but ended rather quietly with an exit at the end of 2016. But, the WSL was fired up and started casting their tackle where the non-endemic, yet relatable companies are. Saving the recent addition of Michelob ULTRA, not even the most optimistic alcoholic should be permitted to drink a beer that “prioritises an active, balanced lifestyle”. But, as Stab definitely knows, you have to take the beer money. And it’s unquestionably the right decision for the WSL.

Yesterday, the WSL announced a new, multi-year partnership with Hydro Flask. And while surfers may not use Samsung, they absolutely use Hydro Flask. Why? Because they’re convenient, keep drinks chilled for 24 hours, and they now make 64 oz growlers geared towards cocktails and brew–very attractive. Moreover, the company plays in the world of Big Money which the WSL needs, after being acquired last year for $210m. 

12263d34 5eb0 49bc 853d 44bc1969066e

Flawless photoshop… Photo: WSL

With such a huge production, there has been a lot of speculation regarding the financial sustainability of the WSL. However, from the start of the season, they’ve added VISA, a translucent carbonated alcoholic fitness product (Michelob ULTRA), found a sponsor for the long-vacated Fiji Pro, Outerknown, and presently, Hydro Flask. Interest from non-endemic brands is popularising with surfing; maybe the WSL won’t end up resorting to pay-per-view tactics, although, eventually, it does seem like a viable solution (plus, a lot of you told us you’d pay $100 USD for access to the full season —> full results shortly).

“With roots in Hawaii and surf, it’s a great fit for our brand,” said Scott Allan, the GM at Hydro Flask. “We’re excited to partner with the WSL and combine our efforts to save the world from lukewarm.”

Hydro Flask’s first public outing with their new WSL girlfriend happens this weekend for the Big Wave Awards in Huntington Beach. In addition to Hydro Flask being the official cup of every WSL event in North America, there isn’t an announcer or world tour surfer or official who wouldn’t opt for a flask over a plastic bottle. This relationship should last. And, if it doesn’t, let’s prepare thy credit plastic for season passes to the new-look tour.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Stab Surfer of the Year: John John Florence, Italo Ferreira, Balaram Stack, Rolo Montes, and Shaun Manners

Day 9: "You can't do better than his year last year." - John John Florence

Jan 28, 2023

Full Moon Surfs, Impassable Puddles, And A Few Nights Spent Sleeping In A WSL Commentary Booth

A reader-submitted collection of nonconformist surf stories.

Jan 27, 2023

Carissa Moore And Finn McGill Are Your 2023 Vans Triple Crown Of Surfing Champions 

They both pocket $50k and tickets to this year’s Vans Pipe Masters.

Jan 27, 2023

38:24

The Pick-Up, Presented By Vans, Episode 5

Mason Ho helps us ring in our final week on the North Shore.

Jan 27, 2023

Goofyfoot Brazilian World Champion Stars In Stab’s Biggest Board-Testing Franchise

Can you guess who?

Jan 26, 2023

Surf Community Rallies To Raise Funds For Eddie Winner And On-Duty Hawaiian Lifeguard Luke Shepardson

Because it's the right thing to do, of course.

Jan 26, 2023

Interview: Caity Simmers On Machete Wars, Rihanna, Personal Project Problems, And The Rise Of Female Surf Content. 

A toast to ‘Toasted.’

Jan 25, 2023

Stab Surfer of the Year: Creed McTaggart, Albee Layer, Laura Enever, Dane Guduaskas, and Selema Masekela

Day 8: "65 years young and charging just as hard as ever at Pipe, Backdoor,…

Jan 25, 2023

“I’m Not A Big Wave Guy”

How Kai Paula accidentally made his mark at Jaws three weeks after surfing it for…

Jan 24, 2023

Everyone Went.

A toes in the sand, phone in the lagoon account of the 10th Eddie Aikau…

Jan 24, 2023

Breaking: Another CT Rookie Injured Before First Event

Sophie McCulloch pulls out of Pipeline due to Snapper Rocks snafu.

Jan 23, 2023

23:26

Watch: ‘Toasted,’ By Caity Simmers

Your favorite surfer directs, edits, and stars in her first feature film. 

Jan 23, 2023

On-Duty North Shore Lifeguard Luke Shepardson Wins The Eddie Aikau

Local man prevails over 39 big-wave heavyweights at 29ft @ 19 seconds Waimea.

Jan 23, 2023

The Eddie Aikau Invitational Is On

Grab a beverage and enjoy surfing's Super Bowl Sunday

Jan 22, 2023

The Women’s CT Is About To See A Generational Shift 

Only three women have won a Title in the past 15 years. Here's why that's…

Jan 22, 2023

4:58

“One For Marcio” – Albee Layer’s Tribute To Mad Dog

Imagine treating 30ft Jaws like Backdoor.

Jan 22, 2023

Stab Surfer of the Year: Noa Deane, Jamie O’Brien, Parker Coffin, Cliff Kapono, and Brendan Buckley

Day 7: "It's like he feels more comfortable when it’s as gnarly as it gets."…

Jan 21, 2023

Five Reasons Why The Eddie Still Matters

With better waves around the world and likely no prize money, why is The Eddie…

Jan 20, 2023
Advertisement