Mick Fanning, Joel Parkinson, Josh Kerr and Bede Durbidge launch cologne

By Elliot Struck

Take a seat. Slip off your flat brim. I come with news. Far more interesting news than anything else you might read today.

Mick Fanning, Joel Parkinson, Josh Kerr and Bede Durbidge have launched a line of men’s grooming products. The debut item of which, is a cologne.

It’s called Oceans Mist. It is pour homme.

Let’s rewind just one misty moment. Back at the beginning of March, the Gold Coast Bulletin reported that the four surfers had established a new company called Emencee. “It is going to be pretty exciting,” Bede told the GCB. “It is something really cool.”

Obvs Durbo was just being modest.

But while established under Emencee, the name the company’s actually trading under is Surfers 4. Because there’s four of them. And they’re surfers.

But, who on the Good Laird’s blue earth could’ve predicted that it’d be grooming products emerging from the mystery around Surfers 4? Fuck. Not me.

“Stoked to announce a new project I’m working on with 3 of my best mates @joelparko @josh_kerr84 @bededurbo,” said Mick (and Joel) via Instagram this morning. “It’s called Surfers 4 and this is our new cologne Oceans Mist #mensgrooming #thescentofwinners.”

The Scent of Winners. Except, winners don’t always smell so great. They smell like hard work. They smell like pain and sacrifice. I don’t wanna smell like those things. I wanna smell like Danny Fuller. I wanna smell like New York. Not like Coolangatta.

This lands exactly two weeks late. Wake me from this dream I’m in.

Video promo coming soon, hopefully.

Luckily the Internet, in its infinite wisdom, has responded accordingly: