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"There's a lot of really great small emerging brands out there and I think it's really important for all of us to band together"
“We were at our financial peak in 2008 for the meltdown, and that tore our business apart"
"I need a frickin frontside wrap like a hole in the brain. It's all good. Shut it down."
Here's where the flood of A-list unsponsored talent will be funneling.
The biggest surf deal of all time is done.
And, why some pro surfers can expect a 70% drop in salary.
Album's Matt Parker just added the world's most marketable surfer to his roster of alternative converts.
"They're calling for two-knot winds [tomorrow]," KP said in the water. "That's nothing. And it could be ten foot and unreal!"