Stab Magazine | Coca-Cola, Mercedes-Benz, Laird-Hamilton
521 Views

Coca-Cola, Mercedes-Benz, Laird-Hamilton

Laird Hamilton has launched his own apparel brand called, umm, Laird Apparel. The slogan is “Live Life Alive” which is sound advice, and there was some classic PR spiel to go along with the launch of the brand which will be on shelves in October. Expect to see Laird swishing into all good stores soon. “Laird […]

news // Mar 8, 2016
Words by stab
Reading Time: 2 minutes

Laird Hamilton has launched his own apparel brand called, umm, Laird Apparel. The slogan is “Live Life Alive” which is sound advice, and there was some classic PR spiel to go along with the launch of the brand which will be on shelves in October.

laird boarding

Expect to see Laird swishing into all good stores soon.

“Laird has been building his brand for over forty years as the premier waterman known for his relentless training to prepare himself for the heaviest conditions that nature can produce, so we’ve developed an apparel line that caters to the seasoned waterman looking to be as fit as possible to do the water sports he loves and live life to the fullest.”

The product is fitness based and the price range is high-endish. A pair of trunks will set you back $85, a “fitness studio pant” costs $90, and the “unique hybrid pant for after surf or for an early morning paddle that combines the fabrics and closures of a boardshort, but doubles as a casual pant” will be retailing at $120.

Laird also has a range of stand-up paddle boards, adventurously named Laird Standup, and looks set to take the world of surf dorks by storm. A morning paddling on your Laird Standup paddle board, with your Laird Standup paddle, in your Laird Apparel trunks, followed by a little yoga in your Laird Apparel “fitness studio pant”… it’s a man of leisure’s dream!

laird plus dog

This has to be a stunt dog. There’s no way Laird’s a Jack Russel guy.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022

5:27

Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022

Selema Masekela Discusses The New Film “Sweet Adventure,” A New Love For El Salvador and His Not-So-New Music Career 

"It's literally the entirety of my life coming full circle in a way that I…

Sep 22, 2022

Does The 1-to-6 Foot Surfboard Exist?

Pushing the Channel Islands NeckBeard 3 to its absolute limits in a new Joyride review.

Sep 21, 2022
Advertisement