Are You In The Water Before The Sun’s Up?
Let’s reward your dedication.
If you enjoying waking up in the wee hours of the morning, having your toes go numb on the asphalt while changing into a wet wetsuit, and hitting the water before the sun’s officially risen, congratulations. You’re hardcore.
Much more so than the Stab staff, a majority of whom escape their lecherous dungeons at 8:32 am, down a coffee and a croissant, and slink into the office for another day of throwing shit at the wall and seeing what sticks.
It’s a tough life, but someone’s gotta do it.
Most likely, your unwavering surf dedication has already been rewarded with dozens (hundreds?) of tubes that the rest of us were too busy sleeping off last night’s indiscretions to witness, let alone wrangle. But today, O’Neill’s putting some extra avo on your post-surf burrito.
Introducing the First Name in the Water campaign.
The official literature:
Calling all early risers, dawn patrollers and ultimate frothers. Want to win a trip for two to Hawaii, a signed @JordySmith88 x Stab in the Dark surfboard, custom SMTH SHAPES surfboard, a Hyperfreak Wetsuit, and $500 to us.oneill.com? Here is how to enter:
1. Show us how you are the “First Name in the Water” by posting a photo or short video on Instagram. Whether you’re the first one in the lineup, gearing up before dawn or simply excited to get in the water, we want to see how you are the First Name in the water.
2. Tag #iamtheFNITW, @oneillusa, & your local surf shop.
3. Challenge and tag a friend in your post.
4. Must be following @oneillusa.
5. Applies to US residents only.
Get it? Got it? Good.
Now set your goddamn alarm and get that worm.
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