John Florence supplying lift and thrust, Hawaii

Yes, yes, John Florence is all locked and loaded with new logos for the new year. This morning, Hurley released an official, uh, release, detailing JJ’s new five-year agreement. “John is the most innovative and talented surfer to come along in the last 20 years,” said Hurley’s VP of Sports Marketing, Pat O’Connell. “Dream what might be possible in surfing and I’m sure he’s going to exceed it in the next five years.” Stab tends to agree.

“I’m very grateful and happy to be riding for Hurley, especially at this time of my life,” said John. “To be able to start 2013 with a new team and good people will ultimately help to accomplish my goals I’ve set for the future. I’m excited to be a part of such an innovative company and can’t wait to see what happens in the years to come.”

If you haven’t already seen it, you really should go watch the welcome video playing in Stab Cinema, right now.