The World’s Coolest Skate Brand (Supreme) Thumbs Nose At Surfing And Makes a Bodyboard
And Action Bronson’s on the Morey x Supreme flow team.
“Bodyboarding is the sleeping giant of action sports.”
That’s what a former colleague — who was working for Movement Bodyboarding mag at the time — was told in the early 2010s at a big “Action Sports” convention. Shortly before the commercial shit hit the fan and bodyboarding was relegated to the fringes once more.
We’d hazard a guess that Supreme founder James Jebbia wasn’t at the same convention, but that didn’t stop him from dialling up sponge originals (as in, Tom Morey is generally credited with inventing the modern boog in the early 70s) and slapping his patent (ha!) red and white logo under Morey’s on a 42 inch piece of foam.
Now if you’re prone to using words like “drip” then you’ll likely have already seen the Supreme/Morey sponge (it’s not super fresh off the press), but it came to our attention yesterday thanks to our rapping, cheffing, 63kg (probably more by now) losing friend Action Bronson, who posted an unboxing of sorts of his Morey flow yesterday.
You can buy one here if you wish — they’re not as dear as you might think — but our interest in this curious crossing of swords lies in the significance of the only billion-dollar company in the world (Supreme sold to VF Corp, who owns Vans, among others, for $2.1 Billion last year) still acceptable to wear at the skatepark bypassing stand up surfing and going straight for the boog.
Surfing (as in, getting in the ocean and riding waves on whatever you like) has never been more popular, bodyboarding’s by far the most accessible of the wave-riding disciplines, it’s heavily endorsed by surfing’s It Boys (Creed, Noa, Chun etc) and Supreme rarely misses. Thus begging the question: “Are we about to witness the return of the sponge proper?”
Watch this space.
Craig Anderson On Starting Businesses, Personal Evolution, And A Surf Edit’s Ability To Shape Our World
"If you left it all up to the WSL, surf culture would be doomed."
5 More People Just Qualified For The 2022 CT
The Haleiwa Challenger sees 8/12 spots sealed for next season.
Surfing Can Put You In A Flow State Which Optimizes Your Entire Life, Or Perhaps Not
Stab's resident neuroscientist unpacks 'flow' for us.
And The Winners Of Snapt4’s Best Barrel And Monster Maneuver Are…
$10k for you, and you!
Pete Mel: “I Was Always Poking The Bear — I Just Wanted Attention”
Jump on the pod with surfing's (secretly) most interesting man.
The Eurozone Crisis
Why isn’t such a wave-rich continent producing more World Tour surfers?
That’s A Nice Reef Break You’ve Got There, Would Be A Shame If I Parked My Big Fucken Boat On It
Why a torched port expansion in the Canary Islands threatens waves, marine life, and surf…
We’d Take This 3-Board Timmy Patterson Quiver Anywhere In The World (But Especially Indo)
Testing the Synthetic '84, Stoke-Ed, and Step-Up models in the Ments.
You’ll Want To Watch The Trailer For Peter Hamblin’s New Film, ‘Sweet Adventure’
Then the whole thing at the London Surf Film Festival (free tickets available inside).
Watch: Everything & All — The Peter Mel Story
An unflinchingly honest account of one of surfing's most familiar, but little known, characters.
Halfway Through Haleiwa, What’s The Qualification Picture Look Like?
And how did a surfer who lost move up the leaderboard?
A Photo Essay You’ll Peruse From Cover To Cover After A Christmas Ham And Too Many Chardonnays
Treat yourself or a friend to vol. 2 of ‘Craig’ by John Respondek.
Breaking: The Eddie Will Go (Assuming There’s Waves)
Iconic Waimea event given the green light by organizers for winter 2021/22.
Watch: Jaleesa Vincent Is A Strong Contender For SSOTY
‘Eerie’ is a funky lil’ surf edit from the MVP of Stab Highway.