Q&A With World Surf League CEO Erik Logan - Stab Mag

How Surfers Get Paid will drop at 6pm on Friday September 30

384 Views
Photo by wsl

Q&A With World Surf League CEO Erik Logan

A talk about growing the sport and Olympic participation.

elsewhere // May 31, 2021
Words by Jack Mutschler
Reading Time: 2 minutes

Erik Logan recently sat down with Chris Kuc of the Sports Section to answer a few questions on the current state of competitive surfing. Erik expands on the challenges faced with growing the WSL, attracting landlocked viewers, and the impact the Olympics has on surfing. Check out some of Logan’s responses below.

What is the biggest challenge you face in growing the World Surf League?

No. 1, I think a lot of people don’t know that there actually is a professional league for surfing that’s been around since 1976. We crown world champions. Kelly Slater is our 11-time world champion. We’re the entity that does that. 

It was funny because when I left my job working in television, I said, “I’m going to the World Surf League,” and the first reaction of half the Hollywood people I talked to was, “Is that a thing?” I’m like, “Yeah, it’s actually a thing. It’s been around for a while.”

How big an impact do you expect the Olympics to have?

It’s going to be transformative for the sport of surfing. First and foremost — getting back to our prior point — is that when someone says surfing is going to be in the Olympics, there are people who will be like, “Wow, I didn’t even know surfing was a thing.”

The Olympics are introducing us to the balance of those people who would be interested or even aspire to be in our sport — to be like, “Oh, wow, OK.”

How do you get and keep viewers who are landlocked and perhaps won’t see an ocean for a long time?

When I joined the company, one of the things that I wanted to do was to tell more narratives outside of the jersey. Because that’s my background in terms of media and running companies. So we started a studio business, and we sold two major shows. 

 Read the full interview here.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022

12:31

You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022

5:27

Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022
Advertisement