Captain Fin Co’s Neon Dream

Ah what a life it is, that of the travelling salesman. The grind’s real in the rag trade, and a surfing collective that knows that as well as anyone is Captain Fin Co. The craftsmen behind the raddest fins in surfing started out way back in 07, and since their garage beginnings, the brain child of Mitch Abshere has blossomed into quite the bespoke empire. Here we give you the latest from Capt Fin with their cast into the notoriously fickle thread world. Selling surf clothes is a legit struggle. You don’t quite have to skate from door-to-door with your latest range flapping by your side, but it’s not far off. Let’s just call it a metaphor. The trick is, not to take yourself so goddamn seriously! Neon Dream’s the name of the latest Capt Fin spawn, and the gents have stuck to their thesis of fun!

Fins are truly one of surfing’s guilty pleasures. Watermelon popsicle looking fins glued to the bottom of a fresh white craft? That’s heaven right there! A little bit eighties, and a whole lotta awesome.

You know the number one most useful thing in the world? A nice towel. Drop a little extra and indulge in the joy of the extra thread count. You won’t regret.

Trying hard, doing well, having fun, that’s the modern day American dream right there. All the Neon Dream merch is available right now, exclusively on swell.com, RIGHT HERE.

(Oh and maximum bonus points go to the Captain for the pretty retail lass in the hat. There’s nothing in this world that strangles us with unsavoury longing quite like a pretty girl in a hat, behind a counter.)