Quiksilver’s Comprehensive Guide to Southern California
Surviving the Orange Triangle with Mikey Wright, Michael February, and more
You know, we’ve gotta hand it to Quiksilver.
Their Radical Times series, which features the world’s major surfing hubs in a lighthearted timbre, is really a fun watch. It’s all part of Quik’s rebranding strategy of being wild and carefree, which, if I had to guess, came as a direct result of Mikey Wright’s overwhelming commercial success. You know the ancient Chinese proverb: If you can’t beat the mullet, be the mullet!
Their most recent episode features Southern California, and it hits all the premier locales — from the anarchic frivolity of Malibu, to the esteemed mediocrity of HB, to the effortless celebrity of Lowers, all the way down to the unperturbed grime of southern SD. It’s as digestible as it is informative. Give ’em a click!
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